THG, the e-commerce powerhouse headquartered in Manchester, UK, is set to change the global digital retail landscape with the launch of Checkout by THG Fulfil on 17th September 2025. This new platform aims to take the complexity out of e-commerce, offering brands a seamless path to international growth, advanced payments, and streamlined fulfilment—all powered by the same technology that enabled THG Beauty and THG Nutrition to succeed in over 200 markets worldwide.
The Technology Behind the Transformation
The foundation of Checkout by THG Fulfil is a seamless and conversion-focused checkout experience designed to simplify global e-commerce. Brands can select just the optimized checkout, add courier integrations, or implement a full solution that combines checkout, robust delivery options, and advanced fulfilment—all engineered for flexibility and international growth.
Positioned as an all-in-one backbone for global digital commerce, THG Fulfil allows businesses to simplify international selling, reduce operational headaches, and deliver a seamless customer experience—whether they’re handling local payments or scaling fulfilment to new regions.
Solving Cross-Border Complexity
In a LinkedIn post, John Gallemore, President at THG Ingenuity, provided insight into the platform’s origins and technical capability:
“For over 20 years, we’ve built and scaled our own checkout technology to power global brands. We had to solve what others couldn’t: Merchant of Record across borders; Complex tax and duty calculations; Localised payments in 200 markets; Compliance at scale.”
He continued,
“Now, we’re opening that capability to the world. The same technology that’s enabled us to grow internationally is about to become available to every brand. This is more than a checkout. It’s the foundation for global e-commerce at scale.”
Driving Innovation in Retail
The timing aligns with the 2025 RTIH Innovation Awards, where e-commerce innovation is a key theme. THG’s technology stands out in a crowded market, boasting end-to-end systems for compliance, tax and duty calculation, and localized payment options across international borders. With these tools, THG enables brands to reduce the operational friction that often stalls global expansion.
The RTIH Innovation Awards—now in their sixth year—celebrate this kind of transformation. The 2024 awards, revealed at the RIBA’s 66 Portland Place HQ in Central London during a packed November, showcased cutting-edge retailers, automated supply chains, checkout-free stores, on-demand delivery, green tech, and next-gen loyalty strategies.
Scott Thompson, Founder and Editor, RTIH, emphasized the value of actionable tech:
“Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next-generation inclusive retail, and green technology. We’ve got all the cool stuff covered this evening.” He added, “But just as importantly, we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations—resulting in more efficiency and profitability in all areas.”
Usability and Impact
Checkout by THG Fulfil is designed specifically so brands can select the functionality that matches their needs: just the frictionless checkout process, courier integration, or the complete stack—including advanced fulfilment services. This modular approach gives brands flexibility to grow, reach new global markets, and deliver reliable, fast service—even as regulatory complexity and consumer expectations rise.
As global online shopping becomes more competitive, simplifying transactions, ensuring compliance, and maintaining operational efficiency are critical. THG’s modular system is proven to handle complex payment flows, cross-border taxes and duties, and merchant-of-record solutions, making the platform a strong contender for companies eyeing international expansion.
Awards and Industry Recognition
E-commerce will remain a key focus at the upcoming 2025 RTIH Innovation Awards. The awards ceremony recognizes outstanding achievements and global innovation in omnichannel retail, with hall-of-fame entrants from 2024 celebrated at the event in Central London.
The awards, often a gathering of industry thought leaders, judging panels, and sponsors, offer insights into how the best retailers leverage technology for real business results: true efficiency and a richer consumer experience.
With the launch of Checkout by THG Fulfil on 17th September 2025, THG is opening its world-class commerce infrastructure to every brand, setting new standards for what’s possible in global e-commerce.
