LVMH, under the leadership of Bernard Arnault, is significantly expanding its luxury presence on Beverly Hills’ Rodeo Drive, reinforcing its nearly $1 billion investment in the corridor since 2012.
In early September 2025, the conglomerate submitted ambitious plans to the Beverly Hills Planning Commission for a new Tiffany & Co. flagship and an innovative Louis Vuitton campus. These projects aim to transform the iconic shopping district, highlighting LVMH’s unwavering commitment to high-end physical retail and strategic brand elevation.
Tiffany & Company The Next Luxe Landmark
The latest LVMH move revolves around 360 North Rodeo Drive, the site of the now-defunct Luxe Rodeo Drive Hotel. LVMH acquired this coveted location for $200 million in 2021, with plans to demolish the existing structure and build a three-story, 30,466-square-foot Tiffany & Company flagship. This new store will be just half a block from the current Tiffany site at Rodeo Drive’s entry off Wilshire Boulevard. The announcement comes about two years after LVMH completed its celebrated renovation of the Tiffany Fifth Avenue flagship in New York City.
Louis Vuitton Retail Innovation Meets Architectural Prowess
Simultaneously, LVMH is advancing plans for a new Louis Vuitton storefront and campus along Rodeo Drive.
Earlier this year, LVMH submitted plans for a two-building, 100,000-square-foot complex designed by Frank Gehry, which will include a cafe, restaurant, terrace, exhibition space, and rooftop garden. These Louis Vuitton campus plans show a major strategic shift for LVMH, which had originally intended to construct a 109-key luxury hotel on the property it bought for $245 million in 2018.
But the property has remained vacant, as Beverly Hills voters rejected LVMH’s hotel plans in a controversial 2023 referendum. This pushed LVMH to pivot towards a retail and lifestyle campus rather than a traditional luxury hotel, reflecting an adaptive strategy in a changing luxury landscape.
Dior, Givenchy, and Rodeo’s Retail Boom
The company is set to inaugurate a new flagship Dior store later this year at a location it acquired for $85 million in 2012, and it also launched Southern California’s inaugural permanent Givenchy outlet last summer at 332 North Rodeo Drive, situated within the Frank Lloyd Wright-designed Anderton Court Shops. In total, LVMH has invested close to $1 billion in Rodeo Drive real estate since 2012, underscoring its confidence in luxury brick-and-mortar retail environments even amid industry challenges prior to and throughout the pandemic.
Beverly Hills’ Luxury Real Estate Surge
LVMH is not the only player betting big on Beverly Hills. Wilshire Rodeo Plaza was acquired last year by Justin Mateen, co-founder of Tinder, and his brothers for $211 million. Separately, Fashion Nova purchased a 175,000-square-foot office space at 407 North Maple Drive in August for $118 million. That same month, One Cole Group obtained a two-building retail portfolio on North Beverly Drive for $39.2 million. In October, investors Oscar Engelbert and Jens Grede secured the 90,000-square-foot property at 331 North Maple Drive for $61 million. Meanwhile, Cain International is presently advancing the development of a massive $5 billion-plus project known as One Beverly Hills.
Looking Forward
With nearly $1 billion invested in Rodeo Drive real estate since 2012, LVMH is shaping the future of luxury retail in Beverly Hills. The new flagship projects for Tiffany & Company and Louis Vuitton, alongside openings for Dior and Givenchy, reinforce the corridor’s stature as an unrivaled hub of global glamour and retail innovation. As the broader luxury market continues to be challenged and reinvented, Rodeo Drive stands resilient—fueled by immense investments and iconic brands, demonstrating LVMH’s long-term commitment to physical luxury experiences.
