Primark First-Ever TV Debut Promotes £12 Denim Jeans

Affordable Denim for All Primark’s denim range is anchored around 10 hero jean styles, including the standout £12 100% cotton Palazzo jean, which launches as part of Primark’s ‘Major Find’ promotion. Prices for the new denim styles range from £12 to £22, ensuring accessibility without sacrificing quality.

Each piece reflects the retailer’s commitment to making fashionable, long-lasting clothing available to as many shoppers as possible—the collection is now available in all 197 UK Primark stores as well as via Click & Collect.

First-Ever TV Advert and Campaign Highlights Debuting September 1, the campaign marks Primark’s entry into broadcast advertising with a dance-inspired TV spot set to The Slits’ 1979 cover of “I Heard It Through the Grapevine.” The advert, running for six weeks across TV, digital, out-of-home, and in-store channels, follows women through their morning routines wearing Primark denim.

The vibrant movements illustrate the confidence and joy of a perfect fit—reinforcing the versatility and durability of Primark’s jeans. The campaign is part of Primark’s broader integrated marketing effort, leveraging both traditional and digital platforms. It aims to position…