Primark has made a landmark move with the launch of its first-ever TV advert, featuring affordable denim and inviting a fresh perspective on women’s fashion this autumn. The campaign, entitled “In Denim We Can,” celebrates quality, fit, and affordability—showcasing the work Primark has accomplished over the past year to refine its denim offering for the new Autumn/Winter women’s collection. The advert demonstrates how “great jeans don’t have to come with a premium price tag,” a clear message of style accessibility for today’s budget-savvy consumer. Affordable Denim for All Primark’s denim range is anchored around 10 hero jean styles, including the standout £12 100% cotton Palazzo jean, which launches as part of Primark’s ‘Major Find’ promotion. Prices for the new denim styles range from £12 to £22, ensuring accessibility without sacrificing quality. Each piece reflects the retailer’s commitment to making fashionable, long-lasting clothing available to as many shoppers as possible—the collection…
is now available in all 197 UK Primark stores as well as via Click & Collect.
First-Ever TV Advert and Campaign Highlights Debuting September 1, the campaign marks Primark’s entry into broadcast advertising with a dance-inspired TV spot set to The Slits’ 1979 cover of “I Heard It Through the Grapevine.” The advert, running for six weeks across TV, digital, out-of-home, and in-store channels, follows women through their morning routines wearing Primark denim.
The vibrant movements illustrate the confidence and joy of a perfect fit—reinforcing the versatility and durability of Primark’s jeans. The campaign is part of Primark’s broader integrated marketing effort, leveraging both traditional and digital platforms.
It aims to position Primark as a market leader in affordable, quality denim and to reach over two million UK shoppers each week. With global denim sales forecast to increase by 7.5% over the next five years, Primark is “setting its sights on becoming the go-to destination for denim this autumn/winter”…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.