Adidas Canada has signed a multi year partnership with the Toronto Blue Jays, becoming a proud partner of Canada’s only Major League Baseball team ahead of the 2026 season. Kicking off in 2026 and extending beyond, the collaboration will use adidas’ global You Got This platform to connect with athletes, fans, and the people who support their journeys on and off the field.
What The Partnership Includes
Beginning with the 2026 season, adidas Canada will activate around Blue Jays home games and key moments with content, experiences, and grassroots initiatives built around the You Got This message. Fans can expect co branded storytelling across the Blue Jays social channels, spotlighting behind the scenes prep, dugout moments and celebrations that highlight team spirit and mental resilience.
As part of the deal, adidas will also become the official apparel partner of the Canadian Futures Showcase presented by Rogers, the premier national event where top high school baseball players show their skills in front of college and MLB scouts. That week long showcase includes nationwide tryouts, a full tournament, Scout Day, and a final exhibition featuring a Home Run Derby and championship game.
The “You Got This” Platform Comes To The Ballpark
At the heart of the partnership is adidas, You Got This, brand platform, which centers on the idea that every athlete needs someone who believes in them. By embedding this mindset into Blue Jays content and community programs, adidas Canada aims to ease some of the negative pressure around sport and emphasize positivity, support, and joy as performance drivers.
adidas Canada Head of Marketing Kelly Graham said “Partnering with an iconic Canadian franchise like the Toronto Blue Jays is a pivotal moment for adidas Canada,” said Kelly Graham, Head of Marketing, adidas Canada. “This collaboration reinforces our commitment to sport in Canada and to establishing a strong presence within the baseball community and with sports fans across the country. Our global brand campaign, which celebrates the joy of stress-free play and positive belief, aligns with the spirit of the game and its dedicated fans. We are thrilled to bring this message to life with the Toronto Blue Jays, celebrating every moment that brings joy to sport and its fans.”
“The Toronto Blue Jays could not be more proud to partner with a brand that aligns to our core mission so seamlessly,” said Mark Ditmars, Vice President, Partnerships, Toronto Blue Jays. “Those who watched our team perform in 2025 saw the power of team camaraderie, spirit, and celebration. ‘You Got This’ is what that team was all about. adidas’ commitment to high-performance, positive-belief, and joy in sport is everything we strive to showcase to our country and the rest of the baseball world as Canada’s team.”
Why This Matters For Canadian Sport, Retail And Youth Baseball
The partnership brings a global performance brand deeper into the country’s only MLB franchise, opening the door to future co branded merchandise, fan experiences, and youth activations tied to baseball culture. For adidas, it strengthens local relevance in Canada by anchoring the brand to an everyday sport with deep roots, complementing its investments in global properties like the FIFA World Cup 2026 and MLS.
Backing the Canadian Futures Showcase creates a clear pathway story from youth diamonds to the big leagues, with adidas present at each stage. As the Blue Jays prepare to celebrate 50 seasons in 2026, the tie up with adidas Canada arrives at a symbolic moment, one that blends heritage, national pride, and a refreshed focus on the emotional side of sport for the next generation of players and fans.
