TYPEBEA Makes its Canadian Debut, Bringing its Viral Scalp Serum to Sephora Nationwide

Cult hair care brand TYPEBEA is making its Canadian retail debut with an exclusive launch at Sephora Canada, bringing its viral G1 Overnight first Peptide scalp serum to all Sephora stores nationwide, and online. Co founded by global recording artist Rita Ora and beauty entrepreneur Anna Lahey, TYPEBEA has quickly become a social media favorite for its growth focused formulas aimed at fuller, thicker, healthier hair.

What’s Launching At Sephora Canada

The hero of the Sephora Canada rollout is the G 1 Overnight first Peptide scalp serum, which has gone viral for its promise of thicker, denser looking hair with consistent use. Powered by clinically studied actives including the botanical complex Baicapil, a blend of Scutellaria baicalensis root, wheat sprout, and soybean extracts designed to help reduce hair thinning and stimulate the scalp, the serum is positioned as a non intimidating alternative to pharmaceutical hair loss treatments.

Alongside G1, Sephora…