This year, Amazon officially unveiled Amazon Bazaar, a standalone app tailored for the world’s most value-focused shoppers. Available now across 14 international markets, the app is a strategic move that extends Amazon’s reach beyond its traditional marketplace, offering ultra-low prices on fashion, home, beauty, and everyday essentials, with thousands of products under $10. Amazon Bazaar app expands the Amazon Haul experience to 14 new destinations, more than doubling the program’s global reach. Most products are priced under $10, and some are as low as $2.
Which Markets Are Included in the Bazaar Rollout?
Amazon Bazaar launched in: Hong Kong, Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Dominican Republic, Jamaica, and Nigeria. The company has plans to further roll out the app in additional emerging markets throughout 2026.
Users in these regions can download Bazaar on iOS and Android and shop in their local currencies. The app supports six languages (English, Spanish, French, Portuguese, German, and Traditional Chinese) and accepts major credit cards with a frictionless checkout experience that leverages customers’ existing Amazon accounts.
The Bazaar Experience
Shoppers are greeted with a TikTok-style scrolling feed, flash deals, and social incentives such as lucky draws and interactive discounts. On signup, users unlock 50% off their first order. The app’s design borrows from fast fashion platforms like Temu and Shein, emphasizing instant gratification, daily refreshes, and shareable deals.
Both Amazon Haul and Amazon Bazaar deliver the same ultra-low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures.
Delivery is optimized for cost and speed, with typical arrivals in two weeks or less. All orders come with free returns for 15 days, and sellers are encouraged to offer fun, affordable merchandise suited for bulk buying and impulse purchasing.
Competing with Temu, Shein, and TikTok Shop
Industry reaction has been swift: analysts position Bazaar as Amazon’s boldest play yet to compete with China-based newcomers dominating value and youth-driven ecommerce. Amazon’s answer to Temu and Shein, Bazaar, boasts hundreds of thousands of products under $10 and massive momentum in Asia, Africa, and Latin America.
With Bazaar, Amazon aims to promote affordable products to shoppers across multiple languages and cultures, offering free returns within 15 days of receiving the items.
Bazaar’s product mix is tailored for mobile-first buyers, capitalizing on trends in social commerce, daily essentials, and viral flashes of newly-listed merchandise. Unlike Amazon’s main marketplace, Bazaar does not offer Prime benefits; instead, it’s a playground for bargain seekers willing to trade brand loyalty for deals and discovery.
Customer Journey and Platform Features
- Curation and Discovery: AI-driven recommendations, customer reviews, and star ratings supercharge the sense of spontaneous discovery, mirroring a digital bazaar.
- Checkout and Fulfillment: Secure payment, rapid order assembly, and a robust logistics backbone keep the platform reliable—while clear return policies reduce shopper hesitation.
- Community & Virality: Incentives for sharing, influencer partnerships, and user-generated content are baked into the experience.
Volume is the real opportunity on Bazaar, reports CedCommerce, highlighting how sellers and brands must optimize for fast-moving, affordable assortment rather than higher-margin goods.
New Retail Dynamics
The Bazaar launch is more than just Amazon’s play for the lowest price wins space—it reflects a broader trend in 2025 retail, where platforms, local merchants, and global brands engage in a constant race for acquisition, retention, and social buzz. Bazaar’s success could signal a new generation of ecommerce, defined by nimble mobile-first apps, social gamification, and relentless price innovation.
