Markmi Raises €1.1 Million to Transform Fashion Markdown With AI

Why Markdown Still Matters—And Why AI is the Answer As fashion retailers strive to maintain margins in an era of rising costs and fickle customer behavior, markdowns have become one of the largest cost lines on any retailer’s profit and loss statement.

“Markdowns are one of the biggest cost lines in a fashion retailer’s P&L,” said Markus Krenn, VP & Head of Commercial Planning Europe at C&A.

“Markmi has significantly reduced this cost for us.” Markdown missteps quickly lead to margin erosion or excess inventory—often managed in spreadsheets and through instinct, at the cost of strategy and scale.

Markmi replaces these outdated methods with an AI-powered assistant, offering scenario analysis and clear pricing recommendations based on real data…