On April 6, 2026, Andie, the direct to consumer swimwear brand known for premium swimsuits designed for all body types, announced the launch of the Andie Collection for Target, a special limited edition range created exclusively for Target guests. The collection rolls out this week across all 2,000 Target stores, as well as on Target.com and the Target app, marking a major wholesale moment for the DTC label.
Designed to bring Andie’s elevated aesthetic to a broader audience, the collaboration blends the brand’s focus on fit, function, and timeless design with Target’s reputation for accessible style and value. Every piece in the drop is new for this partnership and does not overlap with styles sold on Andie.com, reinforcing the exclusivity of the in store and online offering.
49 Exclusive Styles, Inclusive Sizing
The Andie Collection for Target spans 49 styles across swim and resort ready pieces, with 43 swim styles and 6 cover ups. Of those, 21 swim styles and 1 cover up are online exclusives, giving Target.com and the Target app a deeper, digital only assortment.
Sizes run from XS to 3X, with select styles offered in extended long torso fits, continuing Andie’s emphasis on inclusive, body responsive design. The mix includes one pieces, bikinis, and easy cover ups intended to move from the beach to brunch, all carrying the brand’s clean, modern lines and comfort-driven construction.
Price Point Plays and Value Positioning
Where Andie’s core DTC line typically prices one piece swimsuits at over $100, the Target collaboration comes in at a more accessible price point. The Target assortment includes bikini separates at around $32, one piece suits at about $50, and cover up dresses at about $42, bringing a premium feeling fit to the mass channel.
“At Andie, our mission has always been to create swimwear that women love to wear, combining great design, high-quality materials, and a fit that feels as good as it looks,” said Melanie Travis, Founder and CEO of Andie. “This collaboration with Target allows us to bring that approach to more women than ever, delivering thoughtfully designed swim at an accessible price point.”
This price architecture positions Andie as a trade up option within Target’s broader swim wall, while still staying firmly in reach for the retailer’s core guest. It also gives Andie a strategic entry point into wholesale scale without diluting the higher price points of its direct platform.
Target’s Swim Strategy and Wholesale Growth for Andie
For Target, the tie up supports a wider strategy of balancing owned labels with buzzy, fast growing national brands to maintain its status as a go to swimwear destination.
”We’re thrilled to partner with Andie to bring our guests a collection that beautifully blends thoughtful design, modern style, inclusive sizing and incredible value” Gena Fox, Senior Vice President of Apparel and Accessories at Target, said, “This collaboration reaffirms Target as the destination for swimwear – offering a mix of owned brands, national brands and new or emerging brands that are quickly becoming cult‑favorites like Andie swimwear.”
For Andie, the move is the latest step in a multi year pivot toward wholesale and collaboration led growth, building on previous capsule partnerships and expanding distribution beyond its own e commerce channels. With the Andie Collection for Target, the brand gains coast to coast visibility just as consumers are refreshing wardrobes for the 2026 summer season.
