On April 6, 2026, Andie, the direct to consumer swimwear brand known for premium swimsuits designed for all body types, announced the launch of the Andie Collection for Target, a special limited edition range created exclusively for Target guests. The collection rolls out this week across all 2,000 Target stores, as well as on Target.com and the Target app, marking a major wholesale moment for the DTC label.
Designed to bring Andie’s elevated aesthetic to a broader audience, the collaboration blends the brand’s focus on fit, function, and timeless design with Target’s reputation for accessible style and value. Every piece in the drop is new for this partnership and does not overlap with styles sold on Andie.com, reinforcing the exclusivity of the in store and online offering.
49 Exclusive Styles, Inclusive Sizing
The Andie Collection for Target spans 49 styles across swim and resort ready pieces, with 43 swim styles…
and 6 cover ups. Of those, 21 swim styles and 1 cover up are online exclusives, giving Target.com and the Target app a deeper, digital only assortment. Sizes run from XS to 3X, with select styles offered in extended long torso fits, continuing Andie’s emphasis on inclusive, body responsive design.
The mix includes one pieces, bikinis, and easy cover ups intended to move from the beach to brunch, all carrying the brand’s clean, modern lines and comfort-driven construction.
Price Point Plays and Value Positioning Where Andie’s core DTC line typically prices one piece swimsuits at over $100, the Target collaboration comes in at a more accessible price point.
The Target assortment includes bikini separates at around $32, one piece suits at about $50, and cover up dresses at about $42, bringing a premium feeling fit to the mass channel…
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