The Global Beauty Market Just Hit 10% Growth with E commerce Outpacing In Store Sales by 6 Times

The report draws on retail point-of-sale data across 9 categories in 52 markets, combined with consumer panels, giving brands a granular view of where growth is coming from, and how fast the shift to digital first, AI influenced commerce is moving.

Ecommerce Grows 6x Faster Than Stores The biggest structural shift is channel mix: E commerce is growing six times faster than in store beauty sales, fundamentally reshaping brand and retailer strategies.

Online now accounts for over 30% of global beauty sales, powered by direct to consumer platforms, marketplaces, subscription models, and social commerce. This momentum is redistributing power across the value chain.

Digital native and indie brands are seizing share by moving quickly, experimenting with new formats, and meeting consumers in the feeds and apps where they already spend time…