Jeanel Alvarado

Jeanel Alvarado is a retail strategist and trusted consultant, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, and consumer behavior analytics. Jeanel’s thought leadership appears in TIME, Fortune, Entrepreneur, Nasdaq and US Chamber of Commerce and more, with recurring commentary for: financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

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Waterford to open first ever pop up store in NYC
Waterford to open first ever pop up store in NYC
Waterford to open first ever pop up store in NYC

Heritage crystal brand, Waterford, is ushering in a new era of the brand’s iconic presence…

The Met X Pacsun debuts capsule collection
The Met X Pacsun debuts capsule collection
The Met X Pacsun debuts capsule collection

Pacsun delves into the world of fine art with the release of The Study of…

Sally Beauty celebrates Hispanic owned beauty brands
Sally Beauty celebrates Hispanic owned beauty brands
Sally Beauty celebrates Hispanic owned beauty brands

Sally Beauty continues to expand its product assortment to reflect consumer needs and support the…

The Lip Bar Inc. Raises $6.7 Million In Funding
The Lip Bar Inc. Raises $6.7 Million In Funding
The Lip Bar Inc. Raises $6.7 Million In Funding

Award-winning beauty company The Lip Bar Inc. has raised an oversubscribed $6.7M fundraising round to further…

Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more
Victoria's Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more
Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment…

Nordstrom Rack to Open New Location in Kennesaw, GA
Nordstrom Rack to Open New Location in Kennesaw, GA
Nordstrom Rack to Open New Location in Kennesaw, GA

Seattle-based fashion retailer Nordstrom, Inc. has announced plans to open a new Nordstrom Rack in the spring of…

MINISO Opens its 2000th Store Outside of China in Lyon, France
MINISO Opens its 2000th Store Outside of China in Lyon, France
MINISO Opens its 2000th Store Outside of China in Lyon, France

Founded in 2013 by Chinese businessman, Mr Jack Ye, MINISO has quickly grown to have…

Two Black female founders launched a new tech platform to transform the way brands work
Two Black female founders launched a new tech platform to transform the way brands work
Two Black female founders launched a new tech platform to transform the way brands work

Lanor, is the go-to all in one the platform for your products, team, payments &…

Nordstrom Rack Opens New Location in Las Vegas
Nordstrom Rack Opens New Location in Las Vegas
Nordstrom Rack Opens New Location in Las Vegas

Nordstrom Rack, the off-price retail division of Nordstrom, Inc., is set to open a new…

Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY
Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY
Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY

The Estée Lauder Companies Inc. and BALMAIN have entered into a license agreement to collaboratively…

Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave
Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave
Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave

Saks, the premier digital platform for luxury fashion, has launched the second year of its…

Luxury Footwear Brand FREEBIRD Announces New Store Openings
Luxury Footwear Brand FREEBIRD Announces New Store Openings
Luxury Footwear Brand FREEBIRD Announces New Store Openings

Today, FREEBIRD, the leading footwear company known for their handmade leather boots, announced exciting new…

INTERMIX Partners with Affirm to Bring Shoppers Flexible Ways to Pay
INTERMIX Partners with Affirm to Bring Shoppers Flexible Ways to Pay
INTERMIX Partners with Affirm to Bring Shoppers Flexible Ways to Pay

INTERMIX partners with Affirm, the payment network that empowers consumers and helps merchants drive growth.…

JCPenney Beauty Expands Partnership with Thirteen Lune
JCPenney Beauty Expands Partnership with Thirteen Lune
JCPenney Beauty Expands Partnership with Thirteen Lune

The national rollout builds on the flagship partnership with thirteen lune, a first of its…

Bolden Skincare Launched In Walmart Stores Nationwide
Bolden Skincare Launched In Walmart Stores Nationwide
Bolden Skincare Launched In Walmart Stores Nationwide

The affordable skin care line coveted by skin enthusiasts & beauty influencers, Bolden is taking…

Scentbird Announces Fragrance Collaboration with Saks
Scentbird Announces Fragrance Collaboration with Saks
Scentbird Announces Fragrance Collaboration with Saks

Leading fragrance subscription company, Scentbird, will debut a partnership with Saks, the premier luxury ecommerce…

Nordstrom to Open New Stores in Union Gap, Olympia & Salem
Nordstrom to Open New Stores in Union Gap, Olympia & Salem
Nordstrom to Open New Stores in Union Gap, Olympia & Salem

In the fall of 2023, Nordstrom Rack is set to open three new stores in…

Pacsun collaborates with AI influencer Miquela [Update]
Pacsun collaborates with AI influencer Miquela [Update]
Pacsun collaborates with AI influencer Miquela [Update]

Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by…

Plus-size Retailer June+Vie Seeks To Attract Younger Market
Plus-size Retailer June+Vie Seeks To Attract Younger Market
Plus-size Retailer June+Vie Seeks To Attract Younger Market

Introducing a burst of youthful energy to one of the world’s largest online marketplaces for…

JCPenney becomes first department store offering AI/AR makeup
JCPenney becomes first department store offering AI/AR makeup
JCPenney becomes first department store offering AI/AR makeup

JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination…