Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Inside The VCA Retail Spend Monitor And The 2025 Holiday Reset

Inside The VCA Retail Spend Monitor And The 2025 Holiday Reset

U.S. holiday shoppers delivered another resilient season in 2025, with spending rising steadily as consumers embraced AI-powered discovery, omnichannel convenience, and tech-forward gifting. New data from Visa Consulting & Analytics (VCA) shows that while digital channels accelerated, physical stores remained…

Retail
Next-Gen Fibers Set To Cut Fashion Cogs By 4%

Next-Gen Fibers Set To Cut Fashion COGS By 4%

Next-gen materials are shifting from niche experiment to boardroom priority, with a new report showing they could reach 8% of the global fiber market by 2030, or about 13 million tons. For fashion brands, that shift is not just about…

FashionInsights
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