Tennis legend and entrepreneur Serena Williams has debuted her inaugural children’s clothing line, Serena Williams x Janie and Jack, a 35-piece spring collection celebrating family bonds and vibrant self-expression. The limited-edition line, available since March 12, 2025, at Janie and Jack stores and online, marks Williams’ expansion into kids’ fashion after years of dressing her daughters, Olympia (7) and Adira (18 months), in the brand.
“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,” said Serena Williams. “I poured so much love into this collection and can’t wait for families everywhere to experience it.”
Where Love Meets Style
The Spring 2025 collection features resort-ready apparel, swimwear, and accessories designed for children up to age 12, with prices ranging from $18.50 to $175. Key pieces include:
Mommy-and-me dresses…
in Serena’s signature pink, inspired by sunny getaways. A reimagined version of her iconic 1992 childhood tennis outfit, now in sunset ombré hues. Vacation-inspired prints, crochet separates, and playful accessories like a pink tennis ball-shaped bag.
Sizes from 6 months to 12 years, with extended sizes up to 16 available online. “Every piece is designed to celebrate family, style, and the special moments we share together,” Williams said in the launch announcement. Inspiration and Collaboration View this post on Instagram A post shared by Alexis Olympia Ohanian, Jr.
(@olympiaohanian) The collaboration was sparked by a viral moment at Wimbledon, where Williams dressed Olympia in Janie and Jack. Parnell Eagle, President of Janie and Jack, called Williams a “dream partner,” adding: “We were so excited when we first saw her dress Olympia in Janie and Jack at Wimbledon.
Her vision and creativity brought a fresh perspective to every design, resulting in a collection that exudes her iconic style and celebrates family bonds. It’s been a privilege to work alongside Serena, and we’re excited to offer families timeless pieces that inspire connection and special moments together.”…
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