GUESS? and WHP Global, co-owners of the New York-based fashion brand rag & bone, have announced a five-year licensing partnership with Signal Brands to expand the brand’s handbags and small leather goods category. The collaboration leverages Signal Brands’ 30+ years of expertise in luxury accessories.  With the inaugural collection slated for Spring 2025, it marks a strategic push to elevate rag & bone’s global footprint and product offerings.

Partnership Details and Strategic Vision

• Scope: Signal Brands, a longstanding GUESS licensee since 1990, will design and distribute rag & bone’s handbags and small leather goods globally. The inaugural collection launches in Spring 2025 and will be available at rag & bone boutiques, rag-bone.com, and premium retailers like Nordstrom and Bloomingdale’s.
• Extended Collaboration: GUESS also renewed its existing 15-year global handbag licensing agreement with Signal Brands, underscoring confidence in the partnership’s value.

Paul Marciano, GUESS co-founder and Chief Creative Officer, emphasized the…