Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

812 Articles Published | Follow:
Unlocking the Secrets of Retail Footfall

Footfall, also known as People Counting or Traffic Counting, is a crucial metric for businesses…

18 Commercial Real Estate Terms You Should Understand

When it comes to investing in commercial real estate, understanding the terminology is crucial. Without…

specialty retailer

Specialty retail is a term that is often used in the retail industry, but many…

Where To Buy Brand-New Luxury Goods For Less

The luxury goods market is a thriving industry, with revenue expected to reach US$354.80 billion…

What is Manufacturer's Suggested Retail Price (MSRP)?

As a consumer, you may have encountered the term MSRP when shopping for various products.…

Retail Math Formulas Cheat Sheet + Examples

Retail math is a set of skills that enables managers, sales associates, and other retail…

What is an Open-Air in Retail: Shopping Center

Open-air shopping centers, also known as strip malls, have been gaining popularity in recent years…

What Is Customer Lifetime Value (CLV) and How To Calculate It

Customer lifetime value (CLV) is a crucial metric for businesses of any size. It provides…

Sell Through Rate: How to Calculate

Sell-through rate is use to determine how much inventory they sell in a certain amount…

What is EDLP (Everyday Low Pricing)

Everyday Low Pricing is a strategy where the products are provided to consumers at a…

What Is a Category Killer: Definition & Example

Category killers have been around for decades, but their impact on local businesses and the…

What is Consignment: Business Model Explained

Consignment selling is a business model that allows individuals or businesses to lend out their…

What is Off-Price Retailers?

Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity…

What does Backorder mean in retail?

Backorders are a common occurrence in retail. They happen when an item that a customer…

COGS: Cost of Goods Sold for Retailers

Retailers need to track the cost of goods sold (COGS) to ensure they are profitable…

Fashion Seasons: The Calendar Dates Explained

Fashion is always changing, and keeping up with the latest trends can be a challenge.…

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives…

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up…

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell…

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of…