Wishma Yasir

23 Articles Published | Follow:
What Are the 5 R’s of Retail?

The 5 R’s of retail, introduced by Paul Mazur in 1927, remain foundational principles for…

What Is a Mom-and-Pop Store?

A mom-and-pop store is a small, family-owned business rooted in the local community, known for…

Lost Sues Lady Gaga for $100M over ‘Mayhem’ Mark

Surf brand Lost International has set off a legal storm in the entertainment and lifestyle…