The 30hr Wear Formula Behind the Covergirl Ready Set Wrap Campaign

bring the high-performance positioning to life, COVERGIRL tapped Gabby Thomas, whose elite sprinting career mirrors the endurance claims of the new mascara. In the “Ready. Set. Wrap.” campaign, Gabby Thomas puts the product to the test on the track, embodying speed, power, and stay-put glam in motion.

“At COVERGIRL, we champion confidence, and the power to push past limits. Gabby Thomas embodies these values every time she steps on the track,” said Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing at COTY.

She added that Gabby’s strength and determination mirror the high-performance innovation behind the new mascara, making her the ideal face to inspire a new generation of COVERGIRLs.​ Gabby Thomas on glamour and performance For Gabby Thomas, the partnership bridges two worlds she knows well: elite sport and camera-ready beauty.

“I’m so thrilled to be part of the latest COVERGIRL campaign,” said Thomas. “In track, there is a long pedigree of looking glamorous on the start line. I always say, ‘Look good, feel good, run good’ and that means my look needs to be camera ready while also being ready to move…