Price.com Launches Buy With AI to Capture A Quarter Of Black Friday Sales by 2026

Price.com turns AI intent into completed purchases With this latest update, Price.com moves its conversational AI beyond simple product suggestions into full purchase execution, allowing users to chat with an AI assistant, compare options, stack savings, and check out in a single, continuous flow.

Instead of redirecting shoppers to external retailer sites at the last step, the platform now keeps the entire journey, search, decision, and payment inside Price.com, aiming to reduce friction and abandoned carts.​ The upgrade builds on the Price.com AI beta, which was originally designed for discovery and savings, but now fully supports end-to-end purchasing across a growing roster of major retailers.

It is available first to Price.com Premium customers, who get access to the most advanced agent-led checkout flows.​ “Nearly a quarter of all purchases” by Black Friday 2026 Consumer behavior is already shifting in this direction. Research from Visa shows that 47% of U.S.

consumers are using AI for at least one shopping task, from comparing prices to finding products, and that millions are expected to rely on AI agents to complete purchases by the 2026 holiday season. That data underpins…