Price.com is doubling down on agentic AI as the next big force in e-commerce, launching “Buy with AI”—an end-to-end shopping experience that lets customers discover, save, and complete purchases without ever leaving the Price.com ecosystem.
With this latest update, Price.com moves its conversational AI beyond simple product suggestions into full purchase execution, allowing users to chat with an AI assistant, compare options, stack savings, and check out in a single, continuous flow. Instead of redirecting shoppers to external retailer sites at the last step, the platform now keeps the entire journey, search, decision, and payment inside Price.com, aiming to reduce friction and abandoned carts.
The upgrade builds on the Price.com AI beta, which was originally designed for discovery and savings, but now fully supports end-to-end purchasing across a growing roster of major retailers. It is available first to Price.com Premium customers, who get…
access to the most advanced agent-led checkout flows. “Nearly a quarter of all purchases” by Black Friday 2026 Consumer behavior is already shifting in this direction. Research from Visa shows that 47% of U.S.
consumers are using AI for at least one shopping task, from comparing prices to finding products, and that millions are expected to rely on AI agents to complete purchases by the 2026 holiday season.
That data underpins Price.com’s conviction that agentic AI will move from edge case to mainstream over the next two years. “Nearly a quarter of all purchases by Black Friday 2026 will be driven by Agentic AI experiences,” said RJ Jain, founder and CEO of Price.com.
He explained that while “nearly half of consumers are already using AI to help them shop,” most tools still “stop short,” helping users discover products but then forcing them to figure out savings and checkout alone…
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