As a new generation of parents emerges, Kohl's has strategically positioned itself as a cornerstone for family shopping by announcing an exciting retail partnership with WHP Global, the proud owner of the Babies“R”Us® brand. This innovative collaboration aims to meet the diverse needs of burgeoning families across the United States, enhancing Kohl's appeal to a younger demographic.
Starting this August, the first Babies“R”Us shops are set to open within select Kohl’s stores, marking a significant shift towards making essential baby products more accessible. By fall 2024, customers can anticipate approximately 200 Kohl's locations featuring these specialized mini-stores.
“Evolving our assortment and bringing more relevant products to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer. “We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
Welcoming New Customers to Kohl’s
For the digitally-savvy shopper, Kohls.com will expand its inventory, offering an extensive collection of baby products online. Moreover, the convenience does not end there—the Babies“R”Us at Kohl’s registry will allow parents-to-be to curate and share their dream gift lists effortlessly.
The implications of this alliance stretch far beyond the product expansion; it represents Kohl's dedication to becoming a trusted name during life's milestone moments. As the company solidifies itself as a welcoming environment for families to find their necessities, Kohl’s also fulfills its desire to cultivate long-term relationships with the newest wave of customers.
A One-Stop Destination for Families
Meticulously curated, the Babies“R”Us shops inside Kohl's will span between 750 to 2,500 square feet dedicated explicitly to baby gear, furniture, activities, bath and safety products, and much more. The strategic layout ensures that all baby essentials are easily accessible, fostering an environment where busy parents can find everything without hassle.
Enriching Kohl's already established selection of baby apparel, the addition of these shops aspires to provide an all-encompassing baby shop experience. Prospective shoppers can look forward to hands-on product demonstrations and a wide array of items to fill their carts.
Kohl’s is committed to stocking up on familiar and beloved brands like Graco, Chicco, Boppy, Skip Hop, Delta Children, Fisher-Price, and Carter’s. Joining the lineup, newcomers to the Kohl's brand portfolio will further solidify the retailer as a preeminent destination for all things baby.
Exclusive Registry and Rewards Benefits
Aligning with the technological era, Kohl's is set to become the sole retailer for the Babies“R”Us at Kohl’s registry—a digital platform that promises to offer a vast selection of baby gifting options nationwide. Carefully designed to simplify the gifting process, this online registry underscores Kohl's commitment to customer-focused experiences.
Adding to the sweet deal, loyal shoppers utilizing the Kohl’s Rewards program will benefit from every purchase within the Babies“R”Us range through generous reward accruals. And let’s not forget the beloved perk of earning and redeeming Kohl's Cash on all merchandise—ensuring that families get more value with each purchase.
As Kohl’s continues to serve families for over six decades now, this partnership with Babies“R”Us is seen not just as a business move, but as an opportunity to nurture new, loyal connections with the next generation of shoppers. It's clear that when it comes to welcoming an addition to the family, Kohl's will indeed have everything little ones need—wrapped up in one joyful and convenient shopping experience.
