M,A,C Cosmetics will launch at Sephora and Sephora at Kohl’s on March 2, 2026, marking a new retail chapter for the artistry brand with more than 100 initial stores plus Sephora.com and wider rollout to follow.
New retail chapter with Sephora
The move brings M.A.C Cosmetics into Sephora U.S.’s prestige mix for the first time, while also placing the brand inside Sephora at Kohl’s shop in shops across the U.S.. The launch is framed as two iconic brands coming together, widening access to M.A.C’s artist backed range in a highly trafficked omni channel environment.
Initially, the brand will be available in more than 100 Sephora locations and on Sephora.com, with additional stores coming online through 2026. For shoppers, that means M.A.C’s core franchises, from Studio Fix to M.A.Cximal lipsticks, will now sit alongside long time Sephora exclusives in the same aisle.
Campaign starring Chappell Roan
To introduce the partnership, M.A.C…
Cosmetics has created a new global campaign led by M.A.C Global Creative Director Nicola Formichetti, starring Chappell Roan, Gabbriette, and Quenlin Blackwell, photographed by Richard Burbridge.
The creative shows each talent shifting from soft, minimal looks to full, bold glam side by side, highlighting the brand’s range from everyday to theatrical. Nicola Formichetti, M.A.C Global Creative Director, said, “This campaign reveals the full spectrum of who we are.
At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful. That shift from minimal to maximal is the essence of M.A.C. It reflects the complete range of looks you can create and the freedom of expression that defines us.
Now, we’re proud to bring that full spectrum of beauty into Sephora, a space where everyone can explore and express their own range.” Artist created looks and Sephora exclusives The campaign also breaks down three full face looks tied to specific products, as seen on Chappell Roan, Gabbriette, and Quenlin Blackwell, giving shoppers a clear get the look roadmap…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.