Tory Burch, founded in 2004 by American designer Tory Burch, is a mid-luxury brand that has carved out a niche in the fashion world. It offers timeless designs that cater to the modern woman. But what if you're looking to diversify your wardrobe with brands that offer a similar aesthetic and quality? Here’s a comprehensive guide to some of the top brands that mirror the style and elegance of Tory Burch.
Given Tory Burch's strong brand identity and loyal customer base, it's no surprise that many consumers are interested in finding similar brands that offer comparable styles. Whether you're looking for new additions to your wardrobe or simply exploring fashion alternatives, here are ten similar brands to Tory Burch.
Tory Burch: Aesthetic & Style
Known for its preppy-boho and preppy-bohemian luxe styles, Tory Burch's collections feature the brand's iconic double T logo, inspired by Moroccan architecture and the bold graphics of the 1960s and '70s, is a testament to its commitment to distinctive design.
Tory Burch's typical customer is a college-educated woman between the ages of 28 and 55, with an average income of approximately $250,000 annually. These women appreciate the brand's sophisticated yet accessible aesthetic, from tunics and ballet flats to handbags and jewelry. The brand's presence on popular TV shows like "Gossip Girl" has cemented its status as a go-to for stylish, modern women.
1. Coach
Coach is an American fashion house renowned for its high-quality leather goods, including handbags, shoes, and accessories. Like Tory Burch, Coach offers a range of classic and trendy styles, making it a great alternative.
Target: Middle to upper-middle-class individuals between the ages of 25-45.
Seen on: Selena Gomez, Jennifer Lopez, Meghan Markle and Sarah Jessica Parker.
2. Rebecca Minkoff
Rebecca Minkoff is a contemporary fashion brand that excels in trendy and stylish designs. Rebecca Minkoff offers a mix of high-end and mid-luxury items and is perfect for trendsetters who want to stay on top of the latest fashion trends without breaking the bank.
Target: Young professionals, trendsetters, and fashion enthusiasts between 20-40. Urban, modern, and social individuals looking for stylish yet functional accessories.
Seen on: Blake Lively, Emma Roberts, Reese Witherspoon and Kate Mara
3. Michael Kors
Michael Kors is a well-known luxury brand that offers a range of high-end handbags, clothing, and accessories. With a recognizable logo and a blend of classic and trendy styles, Michael Kors is a high-end luxury brand with prices slightly higher than Tory Burch.
Target: Affluent professionals and fashion-conscious individuals aged 30 to 50.
Seen on: Taylor Swift, Jennifer Lawrence, Heidi Klum and Lupita Nyong'o
4. Kate Spade
Kate Spade is celebrated for its preppy and chic designs. This contemporary fashion brand offers mid-range accessible luxury items with prices similar to Tory Burch. Kate Spade’s product line includes handbags, clothing, and accessories with a playful yet sophisticated vibe.
Target: Young adults, fashion-forward professionals, and stylish moms between the ages of 20 to 45. Playful, chic, and preppy consumers who enjoy vibrant colors and trendy accessories.
Seen on: Kate Middleton, Anna Kendrick, Mindy Kaling and Karlie Kloss.
5. Jenni Kayne
Jenni Kayne is ideal for those seeking high-end staples. This California lifestyle brand offers expensive-looking wardrobe essentials that you'll want to live in. Known for its minimalist and elegant designs, Jenni Kayne provides a luxurious yet understated alternative to Tory Burch.
Target: Upper-middle-class to affluent individuals between the ages of 28 to 50. Those who prioritize minimalist, elegant, and high-quality wardrobe essentials with a California lifestyle influence.
Seen on: Jessica Alba, Kristin Cavallari, Jennifer Garner, and Jessica Biel.
6. Alice + Olivia
Alice + Olivia is your go-to for party attire. This brand offers whimsical and vibrant designs that are perfect for special occasions. If you love Tory Burch’s playful side, Alice + Olivia will not disappoint with its bold patterns and unique silhouettes.
Target: Primarily targets young women in their 20s to 30s. These women are often characterized as living glamorous lifestyles, being social butterflies, and trendsetters with ample discretionary income. The brand's aesthetic is inspired by vintage and feminine elements, juxtaposing whimsical and flirty designs with sexy and sophisticated styles.
Seen on: Meghan Markle, Michelle Obama, Beyonce, Gwyneth Paltrow, Gigi Hadid, and Jessica Alba.
7. Sézane
Sézane is a French brand known for its ready-to-wear clothing, leather goods, accessories, and fragrances, has carved out a niche in sustainable fashion since its inception in 2013 by Morgane Sézalory. Sézane's commitment to sustainability is evident through its B Corp certification and the use of eco-friendly materials such as organic or recycled cotton, responsibly tanned leather, and recycled wool.
Target: The brand's primary target audience consists of millennial women aged 24-41 who are fashion-conscious and active on social media.
Seen on: Selena Gomez, Kate Middleton, and Taylor Swift have been spotted wearing Sézane
8. Faherty
Faherty, founded in 2013 by twin brothers Alex and Mike Faherty, focuses on high-quality, sustainable beachwear and lifestyle apparel. This brand offers casual, comfortable, stylish pieces perfect for a laid-back lifestyle. If you love the relaxed yet chic aesthetic of Tory Burch, Faherty’s collection of beachwear and casual attire will be right up your alley. Faherty's success is reflected in its $25 million gross revenue and partnerships with major retailers like Nordstrom.
Target: The brand appeals primarily to men, with menswear accounting for 80% of its business, although its women's line is growing rapidly. Faherty's target demographic includes older millennials and Gen Xers who value comfort and quality over fast fashion.
9. Cynthia Rowley
Cynthia Rowley known for its vibrant prints and eco-friendly practices, founded by Cynthia Rowley, an American fashion designer known for her "flirty" and "carefree" women's clothing designs. The brand's mission is rooted in inspiring women to take risks and live life fearlessly.
Seen on: Jessica Simpson, Kourtney Kardashian, and Jenna Dewan Tatum have been seen wearing Cynthia Rowley's designs.
10. Mara Hoffman
Mara Hoffman, a designer brand founded in 2000, features timeless, re-wearable items made from recycled materials, such as nylon and polyester.
Target: Mara Hoffman's target market includes environmentally conscious consumers who prioritize sustainability in their fashion choices.
Seen on: Janelle Monáe, Kelly Clarkson, and Lorde donning Mara Hoffman's designs.
