Ernesta, the custom sized rug startup founded by former Peloton leaders, has secured $20 million in Series B funding to accelerate its shift from online newcomer to scaled omni channel home brand. The round, led by Addition with participation from existing backers True Ventures and Platform Capital Management, brings total capital raised to roughly $57.5 million and extends the company’s runway for retail and technology expansion.

Building a Custom Rug Platform, Not Just a Catalog

At its core, Ernesta is trying to turn custom sized rugs into an everyday option rather than a high end exception. Instead of standard size SKUs, the brand offers made to order rugs cut to each room, with a curated set of constructions and color stories designed to be easy for both homeowners and trade professionals to specify. Lead times are positioned at around two weeks from order to delivery, which is critical if custom…