Keracolor Marks 10 Years with a Brand Refresh and Wider Retail Expansion

with innovation – beginning with our industry-first 3-in-1, Color + Clenditioner, designed to color, cleanse, and condition in a single step. That breakthrough sparked meaningful year-over-year growth and built a passionate consumer following.

It’s been incredibly exciting to build around that momentum, and we see even greater opportunity ahead as we continue expanding the brand’s reach and impact.” Digital footprint and community On the digital side, Keracolor is rolling out a rebuilt site experience, updated educational content, and a stronger social strategy designed to show shade results across different hair types and starting tones.

The focus is on reducing uncertainty around semi permanent color, how it deposits, how long it lasts, and how to transition between shades, so that users feel more confident experimenting at home “We are finding that glossy, vibrant shades of color are rising, reflective of the consumer trends in glazed skin and hair,” said Maura Cannon Dick, CMO of Creative Laboratories Inc.

“As a result, Keracolor optimized these findings to lead the at-home color movement, offering salon fresh color that users can easily use at home to achieve radiant hues…