Keracolor Marks 10 Years with a Brand Refresh and Wider Retail Expansion

A decade-in, new look The refresh covers visual identity, packaging and storytelling around Keracolor’s hero Color + Clenditioner line, which combines non lather cleansing with direct dye to deposit pigment while conditioning.

The brand is shifting its narrative from niche, experimental color to an accessible, salon inspired system that supports both bold transformations and maintenance between appointments.

“With distribution now exceeding 5,000 retail locations nationwide, Keracolor’s upward trajectory continues to gain strength,” said Brett Simmons, CEO of Creative Laboratories Inc.

“From the start, Keracolor has disrupted the category with innovation – beginning with our industry-first 3-in-1, Color + Clenditioner, designed to color, cleanse, and condition in a single step. That breakthrough sparked meaningful year-over-year growth and built a passionate consumer following…