Malia Mills Opens Its Largest Store Yet in Santa Monica

Malia Mills is opening its newest and largest boutique at 1129 Montana Avenue in Santa Monica, marking a major retail move for the New York swim and ready to wear label as it looks beyond its first 30 years. The store opened on March 1 after the brand spent 17 years at the Brentwood Country Mart, giving the company a larger and more expressive home in one of Los Angeles’ best known shopping corridors.

The move feels like more than a relocation. It gives Malia Mills a chance to translate its “Love Thy Differences™” identity into a bigger physical setting at a moment when independent fashion brands are increasingly using stores to sharpen community, brand storytelling, and long term loyalty.

A Store Designed Around the Brand’s Point of View

The new Montana Avenue boutique is built around light, openness, and a more lived in sense of hospitality. The space features…