In a significant move towards direct-to-consumer commerce, CommentSold, the North American leader in live selling technology and a fashion retail powerhouse, has announced its acquisition of assets from mobile live streaming marketplace, Popshoplive. This strategic move marks the launch of the revamped Popshoplive platform, now powered by CommentSold (CS), and coincides with the broad introduction of CommentSold's dropshipping capabilities. The result is an unprecedented end-to-end creator commerce platform.
Gautam Goswami, CEO of CommentSold, expressed his dedication to providing a seamless and transparent monetization platform for creators. With the new Popshoplive platform, creators can sell products directly to their followers via their uniquely branded storefronts, replacing the need for brand referrals. This allows them to track every transaction and own their customer base.
Previously exclusive to large boutiques and enterprises, CommentSold's comprehensive suite of e-commerce features will now be accessible to established creators, emerging influencers, solopreneurs seeking additional income, and major brands aiming to deepen their customer relationships. By signing up for Popshoplive, sellers gain access to a powerful creator marketplace, easy dropshipping and fulfillment, audience ownership, and customizable website features.
The integration of Popshoplive's consumer funnel with CommentSold's e-commerce and dropship capabilities provides sellers with an ideal platform to build their brand. The sign-up to go-live time typically takes one business day post account approval.
Popshoplive's marketplace is particularly suitable for smaller creators and solopreneurs, offering a platform for talented individuals to host their live selling shows and build their communities. Since its inception in 2018, Popshoplive has been popular among collectible sellers, fostering a vibrant user community that CommentSold aims to serve with continued innovation.
Dan Dan Li, founder of Popshoplive and chief innovation officer of the joint entity, expressed excitement about the partnership with CommentSold. He believes that the future of live selling belongs to everyone and looks forward to providing innovative tools and resources for sellers looking to grow with a trusted platform like CommentSold.
As part of the transaction, Popshoplive employees and executives have joined the larger CommentSold team. This comes as CommentSold continues to lead the North American market in live commerce technology, with over 147 million items sold from more than 7,000 retailers on the platform.
