In a significant development in e-commerce live selling, CommentSold, a leading fashion live selling platform, has announced the launch of an innovative multi-source feature. This new feature is set to revolutionize the live shopping experience by introducing a deeper level of creativity, digital presence management, and interactivity.
The multi-source feature is a completely browser-based, install-free technology that empowers sellers to invite external participants into their live shows. Sellers can simply send a link or QR code to potential guests, while retaining complete control over their on-screen presence.
This includes robust administration controls that allow sellers to manage guests in a waiting room, introduce them into the show at appropriate times, and control their video and audio streams. Sellers also have the flexibility to promote guests to full screen and move behind the scenes, preserving their ability to appear on screen as they wish.
It opens up a plethora of opportunities for live sellers who can now collaborate with remote celebrities or creators, allow third-party suppliers to showcase their products, create multi-camera events, and even involve audience members in their shows on-camera. This takes interactivity from mere comments to live on-camera conversations with customers. The feature also eliminates the need for the primary host to be physically present in a studio to host a show.
Gautam Goswami, Chief Executive Officer at CommentSold, expressed his excitement about this paradigm shift in live selling. “We are absolutely ecstatic to enable a paradigm shift in live selling with these features which will be liberating and profit enhancing for CS sellers. Now they can leverage professional hosts, celebrities and creators to host their live stream shopping events–freeing them from the daily grind while making their shows even more irresistible and boost viewership."
"Add to that, the ability to invite VIP customers to join their shows on-camera and give live reviews of purchased products and it totally changes the level of interactivity of our live-streams, making them even more interesting and in turn driving higher sales. Throughout its history, CS has focused on releasing path breaking technology that changed the game for our sellers, like the release of the CommentSold live selling mobile app in 2019 and now clientless multi-source in 2023. Expect even more innovation from us in coming months and years as we chart the path of growth for the US live selling industry,” said Goswami.
CoCo Oswalt, Co-Founder of Deep South Pout, praised the new feature, stating, "It has literally changed the game... our customers love when we interact. Now we can select one of our VIPs to pop on to tell us what they think about their outfits... And they are now lifetime customers of our store just because of that interaction."
The multi-source technology is now available for all CS sellers on the CS Core, CS Mobile App, Videeo, and Videeo for Shopify App platforms, marking a new era in the live selling industry.
