L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the United States starting August 18th, 2023.

The partnership is a significant milestone for L’Oréal Professionnel, which has built a strong reputation through its enduring relationships with hair stylists, colorists, and consumers. The brand’s commitment to innovation and efficacy has resulted in a diverse product portfolio that caters to a wide range of haircare needs. This includes the Metal Detox Collection, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver lines, all designed to promote healthy hair, maintain color, and repair damage.

Mounia Tahiri, L’Oréal Professionnel General Manager, expressed excitement about the partnership, stating, “Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs.”