BeautyRetail

L’Oréal Professionnel Expands Reach with Sephora Partnership

L'Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora.

Published: Aug 15, 2023 8:14 AM

By Jeanel Alvarado

BeautyRetail

Add RETAILBOSS as Preferred Source

BeautyRetail

L’Oréal Professionnel Expands Reach with Sephora Partnership

L'Oréal Professionnel Metal Detox Collection

L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the United States starting August 18th, 2023.

The partnership is a significant milestone for L’Oréal Professionnel, which has built a strong reputation through its enduring relationships with hair stylists, colorists, and consumers. The brand’s commitment to innovation and efficacy has resulted in a diverse product portfolio that caters to a wide range of haircare needs.

This includes the Metal Detox Collection, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver lines, all designed to promote healthy hair, maintain color, and repair damage.

Mounia Tahiri, L’Oréal Professionnel General Manager, expressed excitement about the partnership, stating, “Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry.

Their clientele is savvy and seeks out cutting-edge formulas that address their needs.” Sephora, a champion of diversity, inclusivity, and empowerment, shares L’Oréal Professionnel’s commitment to providing high-quality, effective products…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Visitors queued outside a pink Medicube activation at Coachella.

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

APR is taking Medicube on a four-city pop-up tour across the United States and Europe, adding temporary physical sales and demonstration spaces as the Korean beauty group expands in Western markets.

BeautyNews

Ifrah Nadeem1 day ago

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Buff Beauty is entering its first national retail partnership through more than 600 Target stores and Target.com on September 10, just two months after launching direct-to-consumer.

BeautyNews

Shipra Bohara1 day ago

Coty — Experiential beauty retail, image 1

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.

BeautyNews

Alyssa Jade Mann2 days ago

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.

BeautyMarketing

Ifrah Nadeem2 days ago

View all Beauty

Recommended Articles

Groupe Clarins — Longevity research positioning, image 1

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Groupe Clarins is highlighting more than three decades of skin-longevity research as part of its approach to beauty and well-being. The company says that work includes 10 patents, 13 scientific publications and 12 collaborations with international institutions.

BeautyNews

Shipra Bohara2 days ago

Wella Brings Four Haircare Brands to Target Beauty Studio

Wella Company is bringing Wella Professionals, Sebastian Professional, Nioxin and Briogeo to Target Beauty Studio when the retailer’s new beauty format launches on September 10. The destination will operate in more than 600 stores and online.

BeautyNews

Ifrah Nadeem2 days ago

Sara Waisglass holding e.l.f. Soft Glam Satin Foundation in the Unglammy Valley campaign

e.l.f. Becomes Alta’s First Beauty Brand Partner

The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.

BeautyNews

Ifrah Nadeem2 days ago

Model with a Rodan + Fields skincare product.

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Rodan + Fields is expanding its Ulta Beauty presence from 150 to 400 stores and launching on Amazon Premium Beauty, broadening distribution beyond its direct and affiliate channels. The skincare company announced the moves on September 8.

BeautyNews

Ifrah Nadeem2 days ago

Charlotte Tilbury Airbrush pop-up at Shanghai Daimaru

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

The Shanghai activation puts the new loose powder at the center of a wider complexion range, combining product displays, consultations and photo moments.

BeautyNews

Shipra Bohara4 days ago

Jo Malone London’s large campaign display outside its Seoul fragrance pop-up

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

The Seoul activation pairs Sea Salt & Bergamot with Wood Sage & Sea Salt through a scented mist room, wind and an interactive stepping-stone route.

BeautyNews

Jeanel Alvarado4 days ago

Nautical ropes and beauty displays inside OLIVE YOUNG’s Millac the Market store in Busan

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.

BeautyNews

Shipra Bohara4 days ago

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

AXIS-Y's founder will retain majority ownership as the Korean skincare brand plans wider distribution and expansion into haircare and beauty devices.

BeautyNews

Jeanel Alvarado4 days ago

View all Beauty

Top 10 Brands Expanding into the US in 2026

L’Oréal Professionnel Expands Reach with Sephora Partnership

L'Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora.

Unlock the rest of this story

More from Beauty

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Recommended Articles

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Wella Brings Four Haircare Brands to Target Beauty Studio

e.l.f. Becomes Alta’s First Beauty Brand Partner

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter