L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the United States starting August 18th, 2023.
The partnership is a significant milestone for L’Oréal Professionnel, which has built a strong reputation through its enduring relationships with hair stylists, colorists, and consumers. The brand’s commitment to innovation and efficacy has resulted in a diverse product portfolio that caters to a wide range of haircare needs. This includes the Metal Detox Collection, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver lines, all designed to promote healthy hair, maintain color, and repair damage.
Mounia Tahiri, L’Oréal Professionnel General Manager, expressed excitement about the partnership, stating, “Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs.”
Sephora, a champion of diversity, inclusivity, and empowerment, shares L’Oréal Professionnel’s commitment to providing high-quality, effective products. Jennifer Lucchese, VP Haircare Merchandising at Sephora, said, “We know our clients are looking for high-tech products that deliver results, and L’Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”
This partnership aligns with L’Oréal Professionnel‘s sustainability commitments under the L’Oréal for the Future program. The brand aims to offer the best in terms of science, quality, efficacy, and responsibility in 66 countries worldwide.
Sephora, a leader in prestige omni-retail, continues to create an inviting beauty shopping experience for its clients. With this new partnership, Sephora customers can now access L’Oréal Professionnel’s professional-grade haircare products both online and in select stores nationwide.