On September 17, 2025, global luxury group Kering announced the appointment of Francesca Bellettini as President and Chief Executive Officer of Gucci, marking a defining moment for both the iconic brand and its parent group.
Bellettini, widely recognized for her industry leadership and transformative vision, will report directly to Luca de Meo, CEO of Kering, signaling renewed ambition for Gucci’s future .
Strategic Leadership at Gucci
The reshuffle comes at a time when Gucci is regarded as the flagship of the group, requiring ‘sharpest focus.’ Luca de Meo commented, “At this pivotal moment, I intend to build a leaner and clearer organization in which the best talent drive our Houses forward. Gucci, as the flagship of our Group, deserves the sharpest focus, and Francesca — one of the most seasoned and respected professionals in our industry — will bring the leadership and flawless execution needed to restore the brand to its rightful place.”
This move reflects Kering’s commitment to operational excellence and talent-driven leadership, with Bellettini expected to spearhead Gucci’s revival and global expansion.
Francesca Bellettini’s Vision
Expressing gratitude for her historic appointment, Francesca Bellettini said, “I am truly honored to take on direct responsibility for Gucci, one of the world’s most iconic luxury Houses. I look forward to working under the leadership of Luca de Meo, whose innovative and fresh perspective inspires us to push boundaries. I’m excited to embark on this new challenge together with the whole Gucci team and alongside Demna, whose creativity I have always admired.”
Her remarks highlight the collaborative spirit that will define Gucci’s new chapter, with a blend of managerial acumen and creative synergy.
Organizational Changes at Kering
As part of the leadership transition, Jean-Marc Duplaix will continue to serve as Group Chief Operating Officer of Kering, supporting strategic direction under Luca de Meo. Notably, the functions of the Kering Deputy CEO will be eliminated, streamlining the decision-making process and enhancing operational clarity at the group level.
This new structure is intended to encourage agility across Kering’s portfolio while maximizing the strengths of its leading brands.
Bellettini’s Luxury Industry Track Record
Francesca Bellettini has built a remarkable career in the luxury sector. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. In 2008, she transitioned to Bottega Veneta, ascending to Worldwide Merchandising and Communications Director in 2010.
She later led Saint Laurent as President and CEO from 2013, earning a reputation for revitalizing the brand’s business and creative image. In September 2023, she became Kering Deputy CEO in charge of Brand Development.
Before Kering, Bellettini worked as an investment banker in London, played a key role in business planning at the Prada Group, and served as Operations Manager at Helmut Lang. Her breadth of experience uniquely positions her to guide Gucci as it seeks to redefine modern luxury.
About Kering
Kering is a global, family-led luxury group, nurturing creative Houses including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté. Inspired by creative heritage, Kering Houses designs and crafts products and experiences reflecting the group’s commitment to excellence, sustainability, and culture.
In 2024, Kering employed 47,000 people and reported revenue of €17.2 billion.
Looking Forward
The appointment of Francesca Bellettini as President and CEO of Gucci ushers in a new era for both Gucci and Kering. Industry observers anticipate that Bellettini’s leadership, paired with Luca de Meo’s strategic vision, will drive innovation and restore Gucci to its “rightful place” in global luxury.
