The global beauty and personal care market has entered a transformative era, projected to reach a record $677 billion in 2025, with forecasts suggesting the market will climb to nearly $800 billion by 2030. According to the latest COSMO+STATISTA BEAUTY & PERSONAL CARE HONG KONG 2025 REPORT, growth is being fueled by the unprecedented rise of C-beauty, J-beauty, and K-beauty, alongside rapid product innovation, changing consumer behaviors, and robust export activity.
Market Scale and Regional Leaders
In 2025, North America and North Asia are leading with the largest share of the global beauty and personal care market. The United States reigns as the top country by revenue with over $100 billion in annual sales. Meanwhile, China, Japan, and South Korea all claim spots in the top ten, each exceeding $10 billion in annual revenue. As the report states:
When comparing the global market, the United States leads in revenue generation with over $100 billion U.S. dollars. China, Japan, and South Korea all appear in the Top 10 ranking of the leading countries in the global beauty and personal care market, all with revenues exceeding $10 billion U.S. dollars.“
Category Breakdowns and Growth Drivers
Personal care remains the industry’s largest segment worldwide, followed by skin care, cosmetics, fragrances, and the rising star—beauty tech. In South Korea, the market is forecast to reach nearly $18 billion by 2030, powered by high demand for skin care and personal care essentials, and a steady annual growth rate of 2–3.3 percent.
In 2024, North America and North Asia held the largest share of the beauty and personal care market worldwide.
K-Beauty, J-Beauty, and C-Beauty
K-Beauty maintains global momentum, with export values from South Korea nearing $9 billion in 2024. Leading export destinations include China, the United States, and Japan, a testament to the worldwide influence of Korean innovation from sheet masks to serums.
J-Beauty’s strength lies in heritage, science-backed products, and global luxury appeal. The Japanese market will approach $56 billion by 2030, with skincare and personal care leading the way.
C-Beauty is experiencing a dramatic shift from affordable alternatives to premium contenders on the world stage. China’s beauty and personal care market is forecast to hit $88 billion by 2030, up from $71 billion in 2024. Export value growth and premiumization are key themes:
In recent years, C-beauty brands have undergone a transformation from being perceived as low-cost alternatives to becoming premium contenders in the global beauty market. This shift is largely driven by changing consumer behaviors, both domestically and internationally.
Global Export and Innovation
The export boom isn’t limited to South Korea. In 2024, beauty exports from Japan totaled over 422 billion Japanese yen, with China, Singapore, and Hong Kong as the largest importers. China itself exported more than $4.4 billion in 2023, with the U.S. as its main destination.
Hero products—like K-beauty’s sheet masks and cushion compacts, J-beauty’s lotions and sunscreens, and C-beauty’s dramatic makeup—are driving viral trends and viral exports worldwide.
Outlook and Implications for Brands
With the market expected to surpass $700 billion by 2027, brands in all regions must focus on innovation, cultural relevance, and cross-border appeal. The report underscores:
Brands that leverage local trends, collaborate with pop culture icons, and continuously prioritize efficacy, variety, and storytelling will be best positioned to capture new global beauty consumers.
The power of live commerce, direct-to-consumer (DTC) strategies, and emerging technologies will separate the leaders from the rest. There is no longer a single point of origin for beauty trends: Global beauty is now a conversation between Asia, North America, and the world, not a one-way flow.
