Global President Alicia Valencia Exits Makeup by Mario After 6 Years

office and field organization.​ A seasoned beauty executive, Valencia previously held senior roles at  Pat McGrath Labs, Bobbi Brown, and Estée Lauder Companies, as well as leadership posts at HSN and multiple regional and global positions within the Estée Lauder portfolio.

She noted that her next chapter will focus on sharing her expertise and supporting current and next‑generation entrepreneurs and senior leaders, “especially women,” across the beauty industry.​ The rise of Makeup by Mario Founded by celebrity MUA Mario Dedivanovic in 2020, Makeup by Mario has built a loyal worldwide following around pro‑grade, artist‑driven formulations designed for real‑world wearability.

Dedivanovic, known for his work with the Kardashian‑Jenner family and stars like Ariana Grande and Kate Bosworth, leveraged years of education and social media visibility to turn his artistry playbook into a scalable product line.​ The brand launched in partnership with Sephora as a North American exclusive at a time when color cosmetics were still recovering from the pandemic slump, but nonetheless managed to double sales every year and was expected to reach about $100 million in revenue in 2023.

Its…