Global President Alicia Valencia Exits Makeup by Mario After 6 Years

Leadership change at Makeup by Mario Alicia Valencia said in a LinkedIn post, “It was with very mixed emotions that I informed my Makeup by Mario family today that I am leaving my position as Global President of Makeup by Mario,” calling the decision “very difficult” and driven by a desire to spend more time with her family.

She praised founder Mario Dedivanovic for the opportunity to bring his vision to life over the past six years and expressed pride in the brand and its “amazing and passionate” team across the New York office and field organization.​ A seasoned beauty executive, Valencia previously held senior roles at  Pat McGrath Labs, Bobbi Brown, and Estée Lauder Companies, as well as leadership posts at HSN and multiple regional and global positions within the Estée Lauder portfolio.

She noted that her next chapter will focus on sharing her expertise and supporting current and next‑generation entrepreneurs and senior leaders, “especially women,” across the beauty industry.​ The rise of Makeup by Mario Founded by celebrity MUA Mario Dedivanovic in 2020, Makeup by Mario has built a loyal worldwide following around pro‑grade, artist‑driven formulations designed for…