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Top 10 Korean Beauty Brand and Retailer Expansions

The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase.

Top 10 Korean Beauty Brand and Retailer Expansions
InsightsTrends

Top 10 Korean Beauty Brand and Retailer Expansions

The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase. This “Second Wave” of K-beauty is characterized by a shift from niche online availability to mainstream retail dominance.…

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