Hally’s is breakthrough Color Cloud foaming hair color will also be the first clean hair dye certified within Conscious Beauty at Ulta Beauty™, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices.
Hally Hair, the innovative brand behind the first ammonia-free foam hair dye, has announced its nationwide launch at select Ulta Beauty stores. Founded and led by CEO Kathryn Winokur, Hally Hair is headquartered in New Canaan, Connecticut, USA.
The brand’s breakthrough product, Color Cloud, offers a gentle and nourishing demi-permanent hair color that lasts up to 25 washes or four to six weeks.
Following a successful online debut in 2021, Hally Hair will be featured in the new class of SPARKED at Ulta Beauty, a curated assortment of emerging beauty brands entering retail for the first time. Starting in May 2022, Hally Hair will expand its distribution into 324 Ulta Beauty stores and ulta.com with nine hero products.
Hally’s Color Cloud foaming hair color is not only the first ammonia-free foam hair dye on the market but also the first clean hair dye certified within Conscious Beauty at Ulta Beauty™.
This initiative aims to deliver transparency and inspire more informed product choices. The clean, cruelty-free, and vegan Color Cloud hair color is infused with natural extracts and is free from sulfates, parabens, PPD, resorcinol, and gluten.
Hally Hair‘s partnership with Ulta Beauty aligns with the brand’s mission of making at-home hair experimentation fun and responsible. As a company built during the global pandemic, Hally Hair is committed to supporting mental health and donates 1% of all proceeds to organizations that provide resources to BIPOC and LGBTQ+ youth.
Ulta Beauty customers can find a variety of Hally Hair products, including the Color Cloud foaming hair dye in six shades: Atomic Blonde, Cola Coaster, Dark Mode, Code Red, Rose Gold, and Purple Avalanche.
Select stores will also carry Hally’s newest 2022 innovation, the foaming gloss and glaze Fluffy G, available in three shades: Premiere Clear, Brass-Off Blonde, and Bouncy Brunette.
