Beauty Retailer To Offer In-Store Refill Program Across 400 Stores
The Body Shop, beauty retailer announces refill program in stores across the United States, with the goal to have 49% of all US locations equipped with refill stations by the end of 2022.
The Body Shop first announced in 2021, a five-year plan to roll out refill stations in the majority of its stores globally in an effort to reduce plastic use and become the most sustainable business possible.
According to The Body Shop by the end of 2022, refill stations will be offered in half of its store locations across the country including Austin, Atlanta, Chicago, Denver, Los Angeles, New York, Orlando, and more. The easy-to-use in-store refill stations allow customers to refill their favorite body, hair and hand care products including shower gels, shampoos, conditioners, and hand washes.
“The foundation of The Body Shop’s environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976,” said Hilary Lloyd, Vice President of Marketing and Values, North America. “Our customers have been eagerly awaiting for refills to return to The Body Shop. We’re thrilled to be embracing a circular economy approach and provide this sustainable alternative.”
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.