Bella Hadid’s Ôrəbella Is Expanding into New Categories with a New Body and Hair Mist Collection

A Brand Built on a Founder’s Personal Need Ôrəbella, launched in May 2024, was born from Hadid’s own sensitivity to alcohol based fragrances and her longstanding practice of blending essential oils, including lavender grown and distilled on her family’s farm.

The brand’s signature bi phase formula combines nourishing plant oils including almond and jojoba with fragrance molecules, replacing the traditional alcohol base entirely.

All fragrances were developed in collaboration with Firmenich and Robert, two of the most respected fragrance houses in the world, ensuring that the clean formulation did not come at the expense of olfactory sophistication.

Hadid has said, “Fragrance is deeply personal, and we hope that by sharing our scent narratives, we inspire our community to connect with our fragrances through their personal scent memory.” The Numbers Behind the Growth Since launching in 2024, Ôrəbella has reported double digit sales growth year over year, with revenue now reaching eight figures, driven by international expansion and a variety of collaborations…