Bespoke Beauty Brands, LLC, founded by Toni Ko – announced today its KimChi Chic Beauty brand is officially landing in over 139 of CVS Pharmacy’s BeautyIRL stores, being the first retailer to carry the brand in the U.S. The brand originally launched on the belief of beauty for all, in celebration of @KimChi_Chic herself, in 2019.
The collection features High Key Gloss and Gloss Over Glosslip glosses, Glazed 2 Go pressed pigment duos, The Most Concealer – the buildable full coverage and water-resistant concealer, PotDe Creme cream eyeshadows, Thailor Collection blushes and bronzers, Mattely Poppin liquid lipsticks, Your Unicorn Mouth lip liners, Kim Browly pencils and powders, Undercover Hoe corrector palettes, Candy LipsLip Mask and Scrub, Glitter Sharts glitter highlighters, Stage Proof Liquid Liners, Diamond Sharts glitter cream eyeshadows, and Puff Puff Pass setting powders, among others.
KimChi Chic Beauty is proudly known as a vegan and cruelty free beauty line. Kim Chi is worldly known for being a fabulous drag queen, performer, Instagram sensation with 1.9 million followers, and tv personality best known for being a finalist on Season 8 of RuPaul’s Drag Race.
“I am so excited to bring KimChi Chic to CVS,” proclaims KimChi. “CVS customers will be able to experience the shimmering and blinding shades, luscious lip colors, and products in-store and transform themselves into magical goddesses.”
Customers will be able to immerse themselves into KimChi Chic Beauty’s fun and inclusive culture and see the vibrant colors and unique packaging firsthand. “Whether you want a neutral look or over-the-top glam, I have products that will make you look and feel your best,” continues KimChi. “This gives us the platform to reach more inner divas every day.”
KimChi Chic is part of Bespoke Beauty Brands, LLC launched by Toni Ko, a serial entrepreneur who graced the cover of Forbes, “Richest Self-Made Women” issue in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she then sold it to L’Oréal in 2014, as one of the largest beauty acquisitions in history.
The array of products have just started to pop up in stores and price points are between $9.00 and $28.00.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.