Luxury Stores at Amazon in Europe has collaborated with the family-run designer resale website, Hardly Ever Worn It, to offer customers a selection of pre-owned luxury items. This partnership marks the first time Amazon Fashion in Europe is introducing pre-owned luxury styles, catering to customers in the UK, Germany, Spain, and Italy.
The curated assortment includes women's ready-to-wear, shoes, accessories, jewellery, and watches from high-end brands, all meticulously pre-screened to ensure the highest quality. The initiative aligns with the growing consumer interest in sustainable fashion and the circular economy, allowing shoppers to invest in luxury pieces with a reduced environmental impact.
In a statement Amazon said, “We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles,” said Ruth Diaz, VP, Amazon Fashion Europe. “We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury.”
The launch is accompanied by a vibrant spring campaign featuring models Ikram Abdi and Noel Capri, showcasing the desirable luxury brands available through Hardly Ever Worn It.
Xavier Flamand, VP EU Seller Services at Amazon, sees this as just the beginning, with aspirations to grow the pre-owned luxury segment in Europe and provide new opportunities for Hardly Ever Worn It to connect with luxury customers.
“It’s still Day One, and we look forward to growing in Europe with pre-owned luxury, and opening a new door for Hardly Ever Worn it to access existing and new luxury customers.” said Xavier Flamand, VP EU Seller Services, Amazon.
Tatiana Wolter Ferguson, CEO of Hardly Ever Worn It, highlighted the visibility that the collaboration with Amazon brings to the luxury resale market, making high-end circular fashion more accessible to a broader audience
“Hardly Ever Worn It launching on Luxury Stores at Amazon marks a new level of visibility for luxury resale”, said Tatiana Wolter Ferguson, CEO, Hardly Ever Worn It. “Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the world’s most trusted marketplaces, we are able to bring this to fruition, enabling more people to experience the joy of resale.”
Since its establishment in 2012, Hardly Ever Worn It has been a pioneer in the pre-owned fashion space, now reaching over 40 countries globally. Amazon Fashion continues to explore ways to redefine the luxury shopping experience, offering a diverse range of brands and products that contribute to a more sustainable future.
