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e.l.f. Plants a Beauty Flag in All 16 NWSL Cities For the 2026 Season

e.l.f. Beauty is using year two of its NWSL deal to go from logo partner to real presence, adding new athlete faces, new markets, and more on the ground programs as the league’s audience keeps climbing.

e.l.f. Plants a Beauty Flag in All 16 NWSL Cities For the 2026 Season
News

e.l.f. Plants a Beauty Flag in All 16 NWSL Cities For the 2026 Season

Credit: e.l.f beauty

e.l.f. Beauty is using year two of its NWSL deal to go from logo partner to real presence, adding new athlete faces, new markets, and more on the ground programs as the league’s audience keeps climbing. The brand will now touch all 16 NWSL markets and broaden activations that connect makeup and skincare directly to players, fans, and girls coming into the sport.

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