Hardworking Gentlemen a premium men’s grooming brand renowned for its commitment to clean and sustainable personal care products, proudly announced the appointment of Chris Stoikos as their new Chief Creative Officer (CCO) and partner. Stoikos, who gained fame as the CEO of The Beard Club, is set to bring his entrepreneurial spirit and innovative vision to HWG.
The announcement was accompanied by the launch of an engaging video ad campaign featuring Stoikos, marking his much-anticipated return to the men’s grooming industry after a six-year hiatus. Known for his dynamic personality and creative prowess, Stoikos emerges as an evolved gentleman and the fresh face of Hardworking Gentlemen. His mission? To inspire men to strive for their best selves, starting with their daily grooming routines.
“I’ve taken the past few years for self-reflection and during that time, my values shifted,” said Stoikos. “I knew in my next venture I wanted to channel the energy and success of my personal realignment into inspiring other men to continue evolving. The Hardworking Gentlemen brand aligns perfectly with this ethos – a ‘hardworking gentleman’ is conscious, considerate, makes smart decisions and takes care of himself and others. I want to put those messages out into the world in a way that entertains, inspires and educates.”
Hardworking Gentlemen has carved a niche in the market by resonating with men seeking more than just a grooming routine. The brand embodies an ethos that celebrates self-care, transparency, mindfulness, and positive living. With Stoikos at the helm of creativity, HWG aims to further its mission of crafting high-quality, meticulously formulated men’s grooming and personal care products. By upholding the brand’s core values of authenticity, honesty, and hard work, this dynamic collaboration promises to deliver innovative content and introduce exciting new products.
“We’re thrilled to have Chris join the ranks of Hardworking Gentlemen, and we’re ready to reshape the concept of the ‘hardworking gentleman’,” expressed Reid Ryan, the founder of HWG. “Together, we aim to champion a new era of modern masculinity through self-care – inspiring men to work hard, find their purpose, and be proud of who they are and what they’re doing.”
Hardworking Gentlemen’s product range, from their best-selling hair styling products and natural deodorant to shower essentials and skincare, are all made in Southern California. They are crafted with the finest ingredients and responsibly packaged in biodegradable, 100 percent recycled packaging. For more information on Hardworking Gentlemen and to watch their new ad campaign starring Stoikos, visit hardworkinggentlemen.com.