Consumer & Shopping TrendsEcommerce

Klarna and H&M Bring Flexible Payments to Romania and Hungary as Klarna Surpasses 500,000 Active Users in Romania

Klarna (NYSE: KLAR), the global digital bank and flexible payments provider, and H&M, one of the world's largest fashion retailers, have announced the expansion of their longstanding global partnership into Romania and Hungary, making Klarna available as a payment method on H&M's online stores in both markets.

Published: Mar 27, 2026 9:16 AM

By Jeanel Alvarado

Consumer & Shopping TrendsEcommerce

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Klarna and H&M Bring Flexible Payments to Romania and Hungary as Klarna Surpasses 500,000 Active Users in Romania

Credit: Klarna

Klarna (NYSE: KLAR), the global digital bank and flexible payments provider, and H&M, one of the world’s largest fashion retailers, have announced the expansion of their longstanding global partnership into Romania and Hungary, making Klarna available as a payment method on H&M’s online stores in both markets. The move comes as Klarna accelerates its footprint across Central and Eastern Europe, arriving at a moment when demand for digital, flexible payment options in the region is growing rapidly.

Flexible Payments Now Available for H&M Shoppers in Two New Markets H&M shoppers in Romania and Hungary can now access Klarna‘s full suite of flexible payment options at online checkout, including paying in full with Klarna, paying in 30 days, or splitting the total into three equal interest free instalments, all with costs clearly displayed before completing the order.

Customers can also adjust due dates and make early repayments directly through the Klarna mobile app, available on both iOS and Android.

Loredana Pipoș Lupescu, Country Manager Romania at Klarna, said, “We are delighted to expand our partnership with H&M and bring Romanian and Hungarian consumers modern, digital, transparent alternatives for managing their payments.

We have been working with H&M for many years and expanding into these two markets is a natural step in developing and strengthening our presence in the region…

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