H&M Launches Futuristic Sci-Fi Collection
Inspired by the Space Age, the Studio A/W’22 collection aims to blur the lines between reality and fantasy.
Inspired by the Space Age, the Studio A/W'22 collection aims to blur the lines between reality and fantasy. With a bold color palette and streamlined silhouettes, gravity-defying fabrics and cutting-edge accessories, the collection offers a futuristic take on minimalism. The H&M Studio A/W'22 collection will be available online at hm.com beginning today, October 27th.
"With a moodboard filled with images of space, the design team thought about what to take on an intergalactic trip. We decided on a mix of practical pieces mixed with fabulous items. The silver co-ordinating set is my favourite look, but I'd wear the silver trousers with the padded grey T-shirt and the rhinestone necklace – it's the perfect alternative to a party dress," says Linda Wikell, concept designer for H&M Studio.
Key pieces in the collection feature a fuchsia anorak, a strong-shouldered chocolate double-breasted overcoat and an electric-turquoise maxi fleece which create an eye-catching take on cold-weather classics. An oversized blazer meets flared pants and a versatile tailored skirt for a modern take on workwear. A silver sequin dress and metallic matching shirt and trouser set embody futuristic glamour. Collection accessories include thigh-high boots, a hot-pink padded clutch bag, Sci-Fi inspired sunglasses, and a braided rhinestone necklace.
"How to dress for the future? That was the question the H&M Studio team was asking for autumn, as we discussed mankind's inspiring missions to space. We came up with sharp, minimalist silhouettes that feel confidence-boosting thanks to bold, brave shots of color – we wanted our customers to dare to dream," says Ann-Sofie Johansson, creative advisor at H&M.
The collection was celebrated with an intimate dinner in New York attended by Charli XCX, Laura Harrier, Chase Sui Wonders, Georgia and Joel Palmer, and friends of the brand.
