Luxury Jewelry Retailer Announces Lupita Nyong’O As First Global Ambassador

Renowned Australian photographer and director Lachlan Bailey follows Nyong’o from the discovery of a rough diamond to its magical transformation into magnificent jewellery.

The campaign celebrates De Beers’ unique passion for sourcing the rarest treasures of nature and revealing their exceptional beauty through remarkable craftsmanship.

As Nyong’o embarks on her journey, she discovers the power that only a De Beers natural diamond jewellery creation holds: turning the ordinary into the extraordinary, a moment into forever and herself into a magnetic woman with limitless potential.

As a powerful woman who cares deeply about the world around her, Nyong’o is the ultimate representative of De Beers’ Building Forever commitment to people and the planet. As a brand that is part-owned by the citizens of Botswana, Namibia and South Africa, De Beers thinks differently about what value is and how it is created…