Are you looking to get your product onto the shelves of Target? There is no better time than now for product-based business owners to sell product to national retail chains. Between 2016 and 2018, Target increased diverse suppliers by 64.4%, with a goal to continue our ongoing investments in diverse suppliers in 2020 and beyond.
New Diversity & Inclusion Initiative
Target’s newest “Diversity and Inclusion” initiative is doing just that and is leading the way for new emerging brands to get their products into thousands of stores worldwide. Target is committed to partnering with product-based businesses to get the most relevant products into the hands of shoppers. Unique regarding the program is that Target also is opening up opportunities for dropshipping, whereby businesses can fulfill orders once they are purchased from Target online.
“Diversity and inclusion are at the heart of what we do at Target, and we’ve set clear goals to ensure we continue to champion an inclusive society. For decades, we’ve been building strong partnerships with diverse suppliers and underrepresented businesses. Together, as we create broader, more inclusive assortments at Target to give our guests the products and brands they want and deserve, we’re also supporting economic development and strengthening the communities we serve.”
How To Get Your Product Into Target Stores
The first step, is to read through the supplier standards and requirements to be considered to sell at Target. Target holds themselves and vendors to the highest standards. You can review the following and ensure you can commit to:
- Target’s Rules of Use
- Target’s responsible sourcing programs and Standards of Vendor Engagement
- Target’s Product Safety & Quality Assurance approach
- Target’s Book Content Guidelines
- Target’s Business Partner Code of Conduct
- Use of Electronic Funds Transfer (EFT) with our Accounts Payable team, required for domestic-based vendors
- Ability to use EDI to receive purchase orders
- Providing certificate of insurance
- Eligibility considerations for drop shipping
Register Your Business With Target Stores
The second step, once you have ensured you meet the supplier requirements above. If you’re still interested in selling to Target it is to register as a diverse business. Open to businesses diverse suppliers that are at least 51% owned, controlled and operated by women; Black, Indigenous and People of Color; LGBTQ+; veterans or persons with disabilities.
Target’s Growing List of Diverse Suppliers
- Target’s growing multicultural beauty assortment features Black- and Latino/Latina-owned brands — like our work with Black Girl Sunscreen founder Shontay Lundy, The Honeypot’s Bea Dixon and Pacino’s Eric Roa—and we’re continuing to partner on innovative ways to meet diverse guests’ need in beauty and beyond.
- We’re working with three of our newest diverse suppliers to bring great Asian-American owned brands to guests: Cocokind — a natural and organic beauty brand that also supports female entrepreneurs; K-Mama — authentic, vegan Korean hot sauces; and Sweet Chef — a vegan and cruelty-free skincare line.
- And we’re proud to feature veteran-owned businesses, like Simplay3 furniture and Maud Borup sweet treats, and brands from LGBTQ+ founders like Peanut Butter & Co’s peanut butter spreads and powders.
- Target celebrates Black History Month and Hispanic Heritage Month with special assortments and marketing that elevates Black and Latino/Latina business owners from companies like The Lip Bar and The Doux to Siete Foods.
- And we’re always looking for what’s new and next on the horizon, hosting programs like Target Takeoff and events like our Black-owned Business Vendor Fair and LatinXpo — to explore potential partnerships with diverse entrepreneurs and businesses. Scotch Porter Brand men’s grooming products and BLK & Bold specialty coffee are just a couple of the new products we’ve been able to bring to Target via these programs.
First impressions are everything, as the saying goes. The statement could not be more accurate when it comes to impressing retail buyers for national retailers such as Target. However, many small businesses pitch or submit their brands without doing the necessary due diligence to ensure their brand is ready for retail. We have experience with brands with retail marketing and growth strategies.
If you need clarity on your product and want to get into a national retail chain such as Target, we have a proven step system to help you to secure your product on retail shelves.
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