If you’ve scrolled social media in 2025, odds are Hulken’s iconic rolling tote has flashed across your feed, wowing celebs, entrepreneurs, and on-the-go trendsetters alike. Now, this viral sensation is about to hit the mainstream with its first-ever coast-to-coast retail rollout at Target, meaning the unstoppable bag is finally just an aisle away for millions of shoppers.
Hulken Makes Holiday Moves: Target Rollout Official
You read that right: Starting in November, Target stores across the U.S. and Target.com will stock the in-demand Hulken Rolling Tote collection, making day-to-day “schlepping” easier—and a whole lot bolder.
Shoppers can snap up the flagship Hulken Black Large Rolling Tote ($125), plus Medium sizes in sleek Black, showstopping Rose Gold, or crisp Silver ($110). It’s a lineup built for speed, style, and serious carrying power—whether you’re hauling groceries, conquering commutes, or heading to that next big event.
What Puts Hulken in a League of Its Own?
Launched in 2020 by dynamic husband-and-wife duo Alex Schinasi and Yoni Sheleg, Hulken has carved out a whole new product category with its distinctive, foldable rolling totes. No more juggling multiple bags, these patented, lightweight totes glide effortlessly on swivel wheels and are crafted with industrial-grade, water-resistant materials for durability that lasts. After just three years, the brand boasts mid-eight-figure sales, direct-to-consumer dominance, and not a dime taken in outside capital, a rare feat in today’s retail world.
“Our goal has always been to make everyday schlepping a little easier for anyone always on the move,” shares co-founder Alex Schinasi. “We’re thrilled to partner with Target this holiday season and bring Hulken to even more people—just in time for year-end shopping!”
The Social Media and Celebrity Factor
This bag isn’t just practical, it’s a bona fide status symbol. From yoga moms hauling six mats to entrepreneurs running vendor shows, rave reviews dominate TikTok and Instagram. “Rolls like a dream and handles the weight as indicated… it’s perfect!” gushes one fan.
Another adds: “I once carried 3 to 4 reusable bags to my outdoor meetups, and I can now go with just ONE!” For thousands, Hulken has become the ultimate everyday hack.
Schlepping, Reinvented
What makes the Hulken experience legendary?
- Folds Flat & Pops Up in Seconds: Zero-fuss storage.
- Swivel Wheels for Effortless Rolling: “It feels absolutely weightless!”
- Industrial-Grade Build: Water-resistant, ultra-tough, and made to last.
- On-Trend Colors: Like Beauty Blender Pink, Rose Gold, and Silver…yes, it’s as pretty as it is practical.
- Multipurpose Versatility: Gym gear, groceries, vendor events, thrift hauls, and more—just ask the brand’s devoted fanbase.
Family-Owned, Rapidly Growing
Hulken’s journey from family business to nationwide retail darling is nothing short of remarkable. Still owned and operated by its original founders, the brand has evolved into a coveted full line: rolling totes, carry-ons, backpacks, laptop bags, and inserts in every color and size imaginable. Despite explosive growth, the company hasn’t sacrificed its mission of making everyday hauling easy and stylish.
When and Where to Grab Yours
The Hulken Rolling Tote collection lands in most Target stores and on Target.com this November, just in time to keep holiday shopping stress at bay. The hotly anticipated lineup will include:
| Product | Price | Colors Available |
| Hulken Black Large Rolling Tote | $125 | Black |
| Hulken Medium Rolling Tote | $110 | Black, Rose Gold, Silver |
Don’t blink—these are bound to fly off shelves as shoppers (and gift-givers!) rush to score Hulken’s cult-favorite convenience.
Ready to Join the #HulkenHype?
For more, check out the full collection and stories from everyday fans and celebrities alike at hulken.com. Isn’t it time you schlep smarter?
Disclosure: Announcement provided via embargoed press release; all product details have been verified as of November 2025. For further details, contact [email protected].
