Shanghai based JOY GROUP has reported a standout 2025 fiscal year, with annual retail sales topping $730 million (¥5.1 billion) and total revenue surpassing $620 million (¥4.3 billion), a 22% year on year increase. The multi brand beauty group says it maintained healthy profitability while leaning into makeup, haircare, and clinical skincare as core growth engines.
JUDYDOLL And JOOCYEE Drive Growth
Within makeup, flagship brand JUDYDOLL remained Joy Group’s primary growth driver, with annual global retail sales exceeding $430 million (¥3.0 billion), up more than 18% year on year. The brand ranked No.1 in sales volume among makeup brands in China for the third consecutive year, underscoring its hold on the domestic color cosmetics market.
JUDYDOLL also continued to build omnichannel scale, ending 2025 with 118 standalone stores and distribution across more than 30,000 retail outlets globally. Sister brand JOOCYEE delivered another record year, with revenue rising over 15% and lip products alone selling more than 18 million units worldwide. That lip performance further solidifies Joy Group’s influence in trend driven categories where Chinese brands are increasingly setting the pace.
Hair And Scalp Care: René Furterer, Foltène And Biophyto-genesis
Beyond color, Joy Group is leaning into hair and scalp science. In 2025, professional haircare brand René Furterer sustained strong momentum in China, generating revenue growth of over 30% as demand grows for targeted scalp and hair treatments.
The group also completed the acquisition of Foltène, an Italian hair and scalp care brand backed by clinical research since 1963, strengthening its foothold in anti thinning and hair growth solutions. At the same time, Joy Group acquired Biophyto Genesis, a dermatology led skincare brand built on 14 years of clinical co creation with physicians, laying a pipeline for future expansion into more medically oriented skincare.
Globalization: $87 million In Overseas Retail And New Stores In Singapore
While China remains its core market, Joy Group continued to push overseas expansion. In 2025, overseas retail sales exceeded $87 million (¥600 million), driven by both cross border e commerce and local retail builds. The company opened three standalone stores in Singapore, using the city as a strategic hub for reaching Southeast Asia consumers with its makeup and haircare portfolio.
Joy Group has been steadily climbing the global beauty rankings after recording about $256.7 million (¥1.8 billion) in revenue back in 2022, roughly 30% year on year growth at that time. The latest 2025 figures show how quickly that international and multi category strategy is scaling.
What Joy Group’s Numbers Signal For Beauty Retail
China born color brands are now category leaders, not challengers. With JUDYDOLL holding the No.1 volume spot for makeup in China and moving over $430 million in retail sales, global buyers can no longer treat C beauty brands as a niche.
Multi brand, multi category portfolios hedge volatility. By balancing mass to premium makeup (JUDYDOLL, JOOCYEE) with professional hair (René Furterer, Foltène) and clinical skincare (Biophyto-genesis), Joy Group reduces reliance on any single trend or channel.
Overseas growth is accelerating from a strong domestic base. Crossing $87 million in overseas retail and opening Singapore flagships suggests that global retailers should expect to see more Joy Group brands, especially color and haircare, entering their markets soon.
Joy Group’s 22% revenue growth to over $620 million and more than $730 million in retail sales positions the company as one of the most important Chinese players to watch in color cosmetics, haircare, and emerging clinical skincare.
