KOMI, the Los Angeles and London-based creator marketing startup, has officially launched its new all-in-one platform designed to connect brands and creators for influencer and content-driven campaigns. The move marks a significant expansion from its well-known “link-in-bio” mini-site tool, which has helped thousands of creators build customizable storefronts and track audience engagement. Now, KOMI’s platform streamlines the entire brand partnership lifecycle, from discovery and outreach to contracting and payment, all in one place.
Revolutionizing Creator Marketing
The new platform is built to address the fragmented and often cumbersome process that brands and creators face when seeking collaboration. By integrating search, outreach, and contracting into a single workflow, KOMI aims to save time and resources for both parties. Central to the platform is KOMI’s AI matching engine, which uses campaign briefs to identify creators who have expressed interest in a brand’s project, ensuring that marketers only see relevant matches. This approach also validates creators’ profiles, engagement authenticity, and content history, providing brands with confidence in their choices.
Lewis Crosbie, co-founder and CEO at KOMI, emphasized the impact on creators: “While it’s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro.” He added, “We are turning the creator marketing process on its head by using your campaign brief to bring you creators who are interested in your project at scale. This means that marketers will only see creators who’ve responded that they are interested in working with your brand, which will simplify the process for both parties while also saving everyone time and money.”
Platform Features for Brands and Creators
Brand marketers can input campaign details, such as budget, timing, and creative requirements, into KOMI’s system, which then generates a campaign brief. Once approved, KOMI’s agentic AI technology reaches out to creators who meet the campaign criteria, automating what was previously a time-intensive manual task.
This allows marketers to focus on strategy and creative execution, rather than administrative steps. The platform supports a wide range of collaboration types, including user-generated content for advertisements, social channel content, and product or service gifting campaigns.
For creators, KOMI offers a centralized experience to manage inbound opportunities, handle content approvals, and receive payments,all from a single vendor. This is especially valuable for emerging creators who need simplified access to brand partnership opportunities and streamlined administrative processes. “KOMI has created a new way for creators to engage with and collaborate with brands,” said Roxie Nafousi, an author and speaker. “As a creator, brand deals are a critical source of income to sustain their career, so having new ways to find brand deals is a game-changing opportunity.”
Industry Impact and Adoption
KOMI’s platform is already being recognized for its collaborative approach and transparency. Mindaugas Petrutis, Head of Growth at Lovable, said, “KOMI has been focused on making that process smoother, helping brands and creators work together in a more organised, transparent way. It’s been a genuinely collaborative experience, which isn’t always the case in this space.”
The platform is free for brands to start their first campaign, lowering the barrier to entry for marketers looking to leverage influencer partnerships. KOMI’s user base is already substantial, with the company claiming its ecosystem reaches over 7 billion fans worldwide and is used by top creators such as Kim Kardashian and The Rock.
The Future of Creator Marketing
KOMI’s launch comes at a time when the creator economy is rapidly evolving, with brands increasingly recognizing the value of authentic partnerships. By simplifying and centralizing the process, KOMI is poised to become a leading platform for both established and emerging creators seeking to monetize their influence, as well as for brands looking for efficient and scalable influencer collaborations.
