Loewe, the icon of Spanish luxury, has announced its highly anticipated new partnership with Swiss performance innovator On Running, unveiling a boundary-pushing Autumn/Winter 2025 capsule collection and debuting the duo’s first fully co-designed shoe: the Cloudsolo sneaker. This partnership blends On Running’s cutting-edge engineering with Loewe’s artistry, creating a marriage of Swiss innovation and artisanal design, and signals a new chapter for activewear—one where high-performance meets high fashion on the world stage.
Cloudsolo: The First Truly Joint Creation
Central to this new collaboration is the reveal of the Cloudsolo, a limited-edition sneaker co-designed by both brands. Loewe calls the sneaker the ultimate blend of precision performance with the distinctive, understated flair of Loewe craft.
The Cloudsolo features:
- A single CloudTec® unit at the heel for signature on cushioning
- Helion® Superfoam midsole and flexible Speedboard for enhanced rebound
- Upper made from technical mesh with Loewe’s signature closure
- Available in standout colors—turquoise, orange, lime green—and refined neutrals
Loewe’s co-creative directors Jack McCollough and Lázaro Hernández said the shoe is designed to feel equally comfortable in urban settings and on outdoor trails, representing what can be achieved when two brands push boundaries and collaborate deeply rather than simply partnering.
The Capsule: High-Tech, Everyday Luxury
More than just sneakers, the joint capsule includes a top-to-toe wardrobe inspired by movement, nature, and daily adventure, as described in the launch statement. The range covers:
- Performance outerwear: anoraks, windbreakers, technical parkas
- Functional trousers and cargos
- Sports bras, technical tees, leggings, and shorts
- All pieces marry On’s tech—from moisture wicking to ergonomic stretch—with Loewe’s clean lines and natural gradient-inspired palettes.
On Running’s design team explained that their goal was to capture a sense of freedom, allowing wearers to move effortlessly between the streets, performance spaces, and the outdoors.
A Campaign Bridging Art, Dance, and Fashion
The official launch campaign, shot by Ryan McGinley in Tenerife, features the MazelFreten dance company, with expressive choreography that celebrates the physicality and artistry at the heart of both brands. Artistic director Bleunuit and movement director Ash Rucker set the capsule’s mood: Every gesture is one of collaboration. It’s about possibility as much as performance.
Sustainability Meets Craft
Both brands emphasized a shared commitment to sustainability in the press announcement. Nearly all materials in the collection include recycled polyester, with packaging and outsoles also made from recycled content, and finishing carried out by hand for every shoe and ready-to-wear piece, rendering every item unique.
From hand-pressed marbled outsoles to sashiko-inspired needlework patterns, Loewe and On have fused traditional craftsmanship with modern responsibility.
Market Impact and Availability
The Loewe x On collection will be available globally from October 16, 2025, through Loewe boutiques, On Running flagship stores, and online. Early online pre-registration opens on October 15.
On Running, founded in 2010 in Switzerland, now operates in 80+ countries, forecasting a turnover of 2.86 billion Swiss francs in the current financial year—28% growth year-on-year. Loewe, founded in Madrid in 1846, is now led by designers Jack McCollough and Lázaro Hernández, following the departure of Jonathan Anderson.
The Statement: What the Creative Leads Say
McCollough and Hernández explained that the project goes beyond mere function or aesthetics, aiming to redefine performance, movement, and self-expression in every setting. They shared their hope that the collection will become a staple for individuals who seek both luxury and high performance in their clothing.
On Running’s leadership added that the collaboration between Loewe’s rich heritage and their own commitment to technical innovation made it possible to create something bold that genuinely connects fashion and performance, expressing pride in what the two brands have accomplished together.
