Lululemon, in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), has officially revealed the new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks the third Games for Lululemon as Official Outfitter of Team Canada, a partnership grounded in athlete collaboration and innovation.
Design Inspired By Athlete Feedback
Over the past two years, Lululemon has worked with athletes from every corner of Canada, pushing the boundaries of function and style. Lab testing and athlete feedback drove technical upgrades, with a special focus on the demands of winter sport and all-day wear. Calvin McDonald, CEO of Lululemon, said, “We’ve put athletes at the center, making their insights the heartbeat of our innovation and inclusivity.
Key Features: Thermoregulation And Inclusivity
The kit’s core strength is thermoregulation—layering and insulation engineered for extreme conditions, from the city’s bustle to mountain summits. Adaptive and inclusive features were driven by Paralympian feedback, introducing seated-fit styles, abrasion-resistant fabrics, braille touches, and magnetic zippers. Specially designed adaptive footwear and easy-entry boots ensure no athlete is left behind. This collection is performance-focused, with Canadian pride subtly woven throughout, including topographic map prints and bold maple leaf graphics in deep reds and iceberg blues.
Modern Styling For A New Era
The kit offers head-to-toe looks featuring performance tailoring paired with Merino Wool, Jacquard, and Translucent Glyde, blending athletic style with city elegance. Athletes, coaches, and support staff will showcase Team Canada designs during Opening and Closing Ceremonies, medal presentations, travel, and daily life at the Athlete Village.
Leadership Voices On Athlete Support
David Shoemaker, CEO and Secretary General of the Canadian Olympic Committee, praised Lululemon for delivering the “best-looking and most innovative kit,” emphasizing athlete-driven design and the unifying power of the collection. Karen O’Neill, CEO of the Canadian Paralympic Committee, highlighted the unmatched inclusivity: “This is our most adaptive kit yet, a product of lululemon’s direct partnership with athletes at every stage.”
Ambassador Roster For 2026
Lululemon’s 2026 Team Canada Ambassadors include many leading stars: Sidney Crosby (Ice Hockey), Cynthia Appiah (Bobsleigh), William Dandjinou (Short Track Speed Skating), Piper Gilles (Figure Skating), Emma Maltais (Ice Hockey), Paul Poirier (Figure Skating), Cassie Sharpe (Freestyle Skiing), Tyler Turner (Para Snowboard), and Natalie Wilkie (Para Nordic Skiing). These athletes represent excellence and embody Lululemon’s commitment to community leadership
Future Legacy And Community Impact
Through the Future Legacy program, Lululemon continues to give back. 10% of sales from all Future Legacy items support the Canadian Olympic Foundation and Paralympic Foundation of Canada, providing athletes with resources and funding to reach their dreams. New styles, including the Future Legacy Scarf, Crossbody Bag, and Warm Revelation Beanie, are designed for fans cheering at home and abroad.
