Roots Renews Its Partnership With Duke Basketball Star Toby Fournier for a Second Year

A Second Year As Activewear Ambassador Fournier will continue as Roots Activewear Ambassador throughout 2026, starring in marketing campaigns that celebrate movement, confidence, and everyday wearability on and off the court.

She first joined Roots in 2025 as the brand’s first female activewear ambassador, a milestone that put women’s performance front and center in a category historically dominated by menswear stories.

Campaigns will run across digital, social, retail, and in store storytelling, highlighting pieces from Roots’ soft performance activewear, think breathable fleece, stretch basics, and sport inspired separates designed to move from campus to city.

As March Madness and big moments in women’s basketball draw new audiences, Fournier’s role positions Roots to reach fans who see her as both an athlete and a style reference…