BusinessPress Release

Tommy Hilfiger Signs Travis Kelce in a Multi Season Deal That Runs Through 2027

Tommy Hilfiger, owned by PVH Corp., has named Travis Kelce its new Global Brand Ambassador and creative collaborator in a multi season deal that blends sport,

Published: Mar 31, 2026 11:26 AM

By RETAILBOSS Team

BusinessPress Release

Tommy Hilfiger Signs Travis Kelce in a Multi Season Deal That Runs Through 2027

Credit: Businesswire

Tommy Hilfiger, owned by PVH Corp., has named Travis Kelce its new Global Brand Ambassador and creative collaborator in a multi season deal that blends sport, celebrity culture and fashion. The partnership kicks off in Fall 2026 and will span campaigns, events, and a co designed menswear and accessories collection that reimagines the brand’s Prep Made Current vision through Kelce’s bold style.

Inside The Multi Season Partnership The collaboration begins with a Fall 2026 campaign set in New York, positioning Kelce inside Tommy Hilfiger’s world of Classic American Cool with a storyline that will continue into Spring 2027.

The agreement runs across multiple seasons, extending through the 2026 to 2027 football season, with Kelce fronting menswear campaigns and appearing at fashion, art, music, entertainment, and sport (F.A.M.E.S) touchpoints for the brand. “I’ve long admired TOMMY HILFIGER as an iconic American brand,” said Travis Kelce.

“Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving.

Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.” Kelce will co create a menswear and accessories capsule built around elevated Tommy icons, think tailoring, outerwear, and sportswear, reworked with his tunnel walk ready, color forward aesthetic…

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Tommy Hilfiger Signs Travis Kelce in a Multi Season Deal That Runs Through 2027

Tommy Hilfiger, owned by PVH Corp., has named Travis Kelce its new Global Brand Ambassador and creative collaborator in a multi season deal that blends sport,

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