The worlds of Paris and New York collide as Marc Jacobs and A.P.C. unveil a Fall 2025 capsule collection rooted in collegiate nostalgia, layered fabrics, and the enduring friendship between Marc Jacobs and Jean Touitou. Celebrating their shared 1980s heritage and a natural creative connection, the capsule champions precision, playful detail, and the varsity jacket as its centerpiece.
Varsity Spirit, Transatlantic Flair
Reimagining classic campus codes, the collection stars a varsity jacket in wool and cowhide, complete with Marc Jacobs and A.P.C. embroidery on the heart, MJ patches, and dual-branded crests, one of the most sought-after drops of the season. Loose fitting, with a soft high collar and leather sleeves highlighted by dark red stripes, it’s both a nod to Ivy League culture and Parisian street style.
From “The Jean” to “Carte Orange”—Layered Storytelling
Beyond the varsity jacket, the capsule reinterprets archival style with denim jeans (‘THE JEAN’), miniskirts, and a slightly baggy striped shirt (‘THE SHIRT’), layered with amazing detailing, dual branding, and playful cultural references from both sides of the Atlantic.
A white crewneck t-shirt features prints of Jacobs’ 1980s Paris ‘Carte Orange’ metro pass and Touitou’s Sorbonne student card, connecting the brands’ roots literally and metaphorically.
Accessories complete the story: Marc Jacobs’ signature Tote bag, the collector’s Demi-Lune, penny loafers, and hats appear throughout, sporting clever nods to campus, travel, and childhood memory.
Playful Craft: Roman Buttons, Orange Accents, Personal Histories
Roman Empire–style buttons bearing the designers’ profiles appear on jeans and penny loafers, blending heritage craftsmanship with playful design. Orange accents—on logos, the collars of canvas jackets, and polo stripes—reference Jacobs’ Paris days and Touitou’s Sorbonne school years, adding warmth and character to classic looks.
“I think both his brand and mine were part of a movement, even if we were doing things totally differently,” says Touitou. “I believe, back then, we wrote some of the pages of fashion history.”
Menswear, Womenswear, and Non-Binary Essentials
The collection covers men’s and women’s essentials, but the layered silhouettes, crewnecks, and oversized shapes suit everyone—mirroring Jacobs and Touitou’s “universal university” ethos. Polo shirts, baseball caps, striped fleece, and jeans in faded blue or black add diversity to a wardrobe built for autumn, but rooted in memories of school days and Parisian adventures.
The Campaign: Precision, Nostalgia, and New Friendship
Shot by Nick Newbold, styled by Alastair McKimm, the campaign evokes movie scenes from both sides of the Atlantic—ivy-covered walls, urban parks, bus tickets, and the everyday poetry of youth and growth. The images balance precision with warmth, heritage with lighthearted nostalgia—and reflect the capsule’s blend of storytelling and modern wearability.
Reception and Availability
Critics and fans have celebrated the collaboration as a seamless blend of prep and Parisian minimalism, with varsity jackets, dual crests, and playful details re-energizing transatlantic style for a new generation, and the perfect example of friendship-made-fashion: two iconic brands, one effortless conversation.
